tag:blogger.com,1999:blog-64793089919261527962024-03-05T11:00:37.577-08:00The Old Beam Team BlogThe Publicis Dialog Beam team has Moved to Notorious Beam TeamBrownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.comBlogger521125tag:blogger.com,1999:blog-6479308991926152796.post-63704764079014819732009-10-29T08:00:00.000-07:002009-10-29T08:01:46.183-07:00Blog ScheduleSchedule at 15.00.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-54016812706673736162008-12-18T02:08:00.000-08:002008-12-18T02:10:53.903-08:00New BlogWe have moved our <a href="http://publicis-dialog-beam-team.blogspot.com/">Publicis-Dialog-Beam-Team</a> blog to <a href="http://notorious-beam-team.blogspot.com/">Notorious-Beam-Team</a>.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-46495704059909332562008-12-17T09:07:00.000-08:002008-12-18T02:13:44.217-08:00Glenfiddich Barrel ArtGlenfiddich have commissioned design agency Johnson Banks to bring their use of barrels to life with a series of artworks.<br /><br />From <a href="http://www.psfk.com/2008/12/distilling-art-from-a-barrel.html">PSFK:</a><br /><br />"The creative team decided to use the barrel as their muse, exploring it in its singular parts, as a way of depicting the distinctive characteristics of Glenfiddich’s five signature whiskies, aged 12 to 30 years. The end result of the project is a stunning display of industrial pieces that give weight to the passage of time. The image pictured at right illustrates “the angel’s share,” the amount of whisky that evaporates during distillation, the words “For 21 Years We Take a Share” cut into the wood. With so many alcohol companies spending top dollar on advertising campaigns promoting vacuous experiences, it’s a nice change to see a celebration of tradition and taste which is ultimately the thing being sold anyway."<br /><br />Here's a snapshot of some of the pieces:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjewIqx7Jrfa0_gsybVonVDVC87YmBbav8i3qF4R_W56jtrOznwbKe3v5Oq3KK2LCo1kmdY3P6csVO1edaPLZeChnKwE4kt1v6Jvhn0CYvYiXewZAPlqOqRcHwyAXPWSqOrB3jql4krxjUx/s1600-h/30_yrs_550new.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 387px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjewIqx7Jrfa0_gsybVonVDVC87YmBbav8i3qF4R_W56jtrOznwbKe3v5Oq3KK2LCo1kmdY3P6csVO1edaPLZeChnKwE4kt1v6Jvhn0CYvYiXewZAPlqOqRcHwyAXPWSqOrB3jql4krxjUx/s400/30_yrs_550new.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280809091370719794" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4oPfClVLvoZqA3AsLsvUUT_tfRIldImLO6Vb_DzXEVDg6oytiy2RlHkJ5AOBGVMKdC_5-8VIL3Gr87AlzGl1LQFswH2Ho-qkY146fHOywByMqjlKF-_54UStopiJzXniUihoQ5kbiSWQY/s1600-h/21yrs_a_a4_4_up_550-359x500.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 287px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4oPfClVLvoZqA3AsLsvUUT_tfRIldImLO6Vb_DzXEVDg6oytiy2RlHkJ5AOBGVMKdC_5-8VIL3Gr87AlzGl1LQFswH2Ho-qkY146fHOywByMqjlKF-_54UStopiJzXniUihoQ5kbiSWQY/s400/21yrs_a_a4_4_up_550-359x500.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280809090360877234" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaENIkfShwH7VIxqtNfnT4ZgFa1gzi_IYZ2E0n8ANsPCEzoO0HYDRb2CDJNpFbU8bts89KTVm-fcD0Rwpb_kJ5FVBWEi2YfJrA1iuzXjl0b9Hhu-DcbnR2fx8mJlTsiLl6oeYNsmPF9-Xl/s1600-h/18_yrs_550-369x500.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 295px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaENIkfShwH7VIxqtNfnT4ZgFa1gzi_IYZ2E0n8ANsPCEzoO0HYDRb2CDJNpFbU8bts89KTVm-fcD0Rwpb_kJ5FVBWEi2YfJrA1iuzXjl0b9Hhu-DcbnR2fx8mJlTsiLl6oeYNsmPF9-Xl/s400/18_yrs_550-369x500.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280809076205276434" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1A2SQab6ffzc0IvJ5t_H0HOU5srReNxElOjnsEwiF6nfZ-bsvHx8lGLX6pxy-Hx5sgtBdlBUeQbiCyudgLisaWcD3VknJNfHpW1o1XHwK-X4i4fbkS3pQAMMXmQ4AB22KwIsquWc43tAV/s1600-h/15_years_550.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 245px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1A2SQab6ffzc0IvJ5t_H0HOU5srReNxElOjnsEwiF6nfZ-bsvHx8lGLX6pxy-Hx5sgtBdlBUeQbiCyudgLisaWcD3VknJNfHpW1o1XHwK-X4i4fbkS3pQAMMXmQ4AB22KwIsquWc43tAV/s400/15_years_550.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280809074357708322" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixBLffl-Kg3Y2ih3fnfApCZuQPockgALX5I7_tzylt7y8-2cznDw0VUUu80-6A0xHDApmE99kd-80Z7DjSo9yZZuJO497oYF_fbnhUYjY3iymiRAxMu4CDUG9Yd29nPraU3IUknhZ6tl7X/s1600-h/12_yrs_550.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 355px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixBLffl-Kg3Y2ih3fnfApCZuQPockgALX5I7_tzylt7y8-2cznDw0VUUu80-6A0xHDApmE99kd-80Z7DjSo9yZZuJO497oYF_fbnhUYjY3iymiRAxMu4CDUG9Yd29nPraU3IUknhZ6tl7X/s400/12_yrs_550.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280809073171113298" /></a><br /><br />For more images and an interesting glimpse into the creative process visit the <a href="http://www.flickr.com/photos/barrelart/">Flcikr set here</a>.<br /><br />And for debate about the pros and cons of this project visit the <a href="http://www.creativereview.co.uk/crblog/barrels-of-art/">Creative Review blog</a> which is generally in favour of the idea, but many of the commenters feel that the creative execution wasn't radical enough. Maybe they should have commissioned an artist rather than a design agency? That said, I think the work is very impressive. It is something we have thought about for a number of our whisky and cognac brands in the past. Getting people to talk about whisky isn't easy and this project seems to have achieved it.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com1tag:blogger.com,1999:blog-6479308991926152796.post-88582345456256873712008-12-17T07:22:00.000-08:002008-12-18T02:13:44.296-08:00Burger King launches meat-scented fragranceBonkers. But getting a fair bit of media coverage. And very true to form of Burger King to do something whacky that centres on their superior burgers. You can see this through recent work on Whopper Freakout, Whopper Bars and the recent Whopper Virgins campaign. This is from <a href="http://www.brandrepublic.com/BrandRepublicNews/News/869722/Burger-King-launches-meat-scented-fragrance/?DCMP=EMC-DailyNewsBulletin">Brand Republic</a>:<br /><br />"Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4 (£2.56) and has aptly called it "Flame".<br /><br />The men's fragrance, which is being sold at a New York retailer and online, is being touted as "the scent of seduction, with a hint of flame-broiled meat". <br /><br />Meat-loving consumers can buy a bottle of the scent for just $3.99. <br /><br />Burger King has also launched a website called <a href="http://www.firemeetsdesire.com/">FireMeetsDesire.com</a> to accompany the cologne.<br /><br />The site reads: "The Whopper sandwich is America's favourite burger. Flame by BK captures the essence of that love and gives it to you." <br /><br />Users are also greeted with the caption: "Now you can set the mood for whatever you're in the mood for." <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-AWxTGvsHhGbQg4uyhEzA5KJgxC7WF6hyPIWwMNqOEjidJWtVnW0-qmMQP8BwTU5O-hu4FVNy4qKZIYIAMfeHeoMkMq1aViBTwoy2HbpcBJeVNj5CNDujWZmq4iGO-VAKp_ZfKU69gzMf/s1600-h/Strawberry+flame.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 264px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-AWxTGvsHhGbQg4uyhEzA5KJgxC7WF6hyPIWwMNqOEjidJWtVnW0-qmMQP8BwTU5O-hu4FVNy4qKZIYIAMfeHeoMkMq1aViBTwoy2HbpcBJeVNj5CNDujWZmq4iGO-VAKp_ZfKU69gzMf/s400/Strawberry+flame.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280785518685556210" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh39chKuYOZfXyY81bsuqgWYUCPeeMYxPx2vODX6uveGiXOd0PnqFsQ4JBOnAGqwOCPTxOIQKqjOCMesATcwBoysspa73ok9nTYCyGbHQMF69kZjvaO60FBncg5s47NLorgktQZcNFYBqgD/s1600-h/Flame+screen+grab.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 249px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh39chKuYOZfXyY81bsuqgWYUCPeeMYxPx2vODX6uveGiXOd0PnqFsQ4JBOnAGqwOCPTxOIQKqjOCMesATcwBoysspa73ok9nTYCyGbHQMF69kZjvaO60FBncg5s47NLorgktQZcNFYBqgD/s400/Flame+screen+grab.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5280785514000439634" /></a><br /><br />Burger King released the fragrance earlier this week and an informal survey carried out by the Boston Herald revealed that some men would actually wear it."Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com1tag:blogger.com,1999:blog-6479308991926152796.post-71041765436586269892008-12-12T05:49:00.000-08:002008-12-18T02:13:44.330-08:00Courvoisier The Future 500 Christmas Party<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipsoeBJ7pyVxMgbkg2OSOcmvxoHhpWkmnB0FDzajXP6333il4gcxFUTJWIu_S8PlCIlcDE0VpD83gXhSLjmki-31iLB6f7oQ4xPHoIeb6_hXPxfeJIyjcwMIhrV6RwXfRUHcOYrD8SPwyT/s1600-h/Courvoisier-500.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 205px; height: 216px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipsoeBJ7pyVxMgbkg2OSOcmvxoHhpWkmnB0FDzajXP6333il4gcxFUTJWIu_S8PlCIlcDE0VpD83gXhSLjmki-31iLB6f7oQ4xPHoIeb6_hXPxfeJIyjcwMIhrV6RwXfRUHcOYrD8SPwyT/s400/Courvoisier-500.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5278904062629822642" /></a><br /><br />Courvoisier hosted a spectacular party for the Future 500 at The House of St. Barnabus on Greek Street. <a href="http://www.courvoisierthefuture500.com/">The Future 500 (F500)</a> is a network created by Courvoisier, designed to support and promote Britain's most sparkling talent. The event last week celebrated the success of our members by showcasing some of the inspirational work that they have accomplished this year as well as creating a rich environment for networking and sharing ideas. Click here to watch the <a href="http://www.brandrepublic.com/BrandRepublicNews/News/867788/BR-Video-Courvoisier-puts-own-stamp-social-networks/?DCMP=EMC-DailyNewsBulletin">Brand Republic video</a>. And for a round up of what the idea is all about <a href="http://publicis-dialog-beam-team.blogspot.com/2007/06/courvoisier-future-500.html">click here for a previous post</a>.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO3tXXQbZXVYv3T29Orr2Q5HiKbJFoArD_FSBZKacJnVkQ5exy7L1lELew3hjnOMTLO-uUKYivTnJ9dUA_RK5fStaiBMgbp1R3OiD7Bcyh4j8o3v0GffnhLdAAnPjCfM-8YQVPYUshMpR1/s1600-h/3095064767_4a10d3abc9_b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO3tXXQbZXVYv3T29Orr2Q5HiKbJFoArD_FSBZKacJnVkQ5exy7L1lELew3hjnOMTLO-uUKYivTnJ9dUA_RK5fStaiBMgbp1R3OiD7Bcyh4j8o3v0GffnhLdAAnPjCfM-8YQVPYUshMpR1/s400/3095064767_4a10d3abc9_b.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5278901326735103858" /></a><br /><br />I was privileged to be invited and was genuinely overwhelmed by how enthusiastic the Members were. They all had nothing but praise for the idea and relished the chance to meet up with like minded entrepreneurs. One of the best things about the network is the Future Bank which offers members the chance to pitch, on a monthly basis, for £1,000 funding for fresh and inventive ideas... <br /><br /><a href="http://publicis-dialog-beam-team.blogspot.com/2008/10/le-nez-de-courvoisier.html">Le Nez</a> was also given its first public outing. We created a room dedicated to the layers of aromas and flavours found within Courvoisier XO Imperial. We have identified 3 key aromas for each of our 7 marques and have created them as perfumes as a way of demystifying Courvoisier cognac and helping people to understand the cognac experience in a refreshing way. <br /><br />We created a darkened room styled to look like a perfumery with seating for 5 intimate guests. Rebecca explained the idea and then presented the 3 key aromas - for XO the aromas of creme brulee, candied orange and iris flowers. To enhance the experience of each aroma we have worked with an incredibly talented musician called <a href="http://www.musiscent.com/anglais/accueil.html">Laurent Assoulen</a> who is able to compose the sound of smells. We played this music whilst we diffused the key aromas.<br /><br />There was a queue of people all night waiting to experience Le Nez de Courvoisier and the feedback was excellent. It's great to see such a positive reaction to this sensory experience.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkYdQnkGH8cMZIezCXXaMyekan7gfymoFNgSZzi9PBiGqvn9tmRWm7yItrTsX-zd7tj7hQfWGsSdXQQpYQJadxwSAM3ESZ_rU-CwpLLdTF_MotGKu-X0iLdxqCGJFHqzowPbCRPJr6OJb_/s1600-h/123.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 273px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkYdQnkGH8cMZIezCXXaMyekan7gfymoFNgSZzi9PBiGqvn9tmRWm7yItrTsX-zd7tj7hQfWGsSdXQQpYQJadxwSAM3ESZ_rU-CwpLLdTF_MotGKu-X0iLdxqCGJFHqzowPbCRPJr6OJb_/s400/123.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5278908198569089874" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivmBjvtBbIjRJh80xBiraMl3FjJSu_Gb68Qn5PUAkxm1rMXaoIlb3KVk7VejFuku9pAcwUn3VNkH-k-kX3hCfZWLvqGlq1ecOl9j-CL72AYYZNtl36dYRJYNvMoiyXoLIK-59ucec4TPPe/s1600-h/117.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivmBjvtBbIjRJh80xBiraMl3FjJSu_Gb68Qn5PUAkxm1rMXaoIlb3KVk7VejFuku9pAcwUn3VNkH-k-kX3hCfZWLvqGlq1ecOl9j-CL72AYYZNtl36dYRJYNvMoiyXoLIK-59ucec4TPPe/s400/117.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5278908192834015154" /></a><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU3zsa7OAawqJL5kno7ONuYqm9DGLAqGDNCmIjJAxEhrJW2-ePwbQYv96nIAHQGbK5QGMHw1oFUhxolVp9BzfoOZVxJRQ-z1QBOHJOnPL3QLqM17ZtjiBURUwVRTvtZGXpzsRrD8ynr3oL/s1600-h/291.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU3zsa7OAawqJL5kno7ONuYqm9DGLAqGDNCmIjJAxEhrJW2-ePwbQYv96nIAHQGbK5QGMHw1oFUhxolVp9BzfoOZVxJRQ-z1QBOHJOnPL3QLqM17ZtjiBURUwVRTvtZGXpzsRrD8ynr3oL/s400/291.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5278909061481585346" /></a><br /><br />Le Nez permeated the whole event, with cocktails designed to pair up with the aromas in Exclusif - A Gingerbread Courvoisier Exclusif cocktail played with the aroma of gingerbread that you find in this cognac. <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioYW69SM836U_tD5JphMPWwD4iVxytReXMlBI0x7bZ_NXNxWqMbVxu62qyzFzEVxJ8L2FkYzvEzLH0JgYB1TM1rYCDNeRLfBwP7D5rPCxYE78Hkj3ZqYOeeWSh4mQBu9jIHzQ_TLKzsAM_/s1600-h/160.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioYW69SM836U_tD5JphMPWwD4iVxytReXMlBI0x7bZ_NXNxWqMbVxu62qyzFzEVxJ8L2FkYzvEzLH0JgYB1TM1rYCDNeRLfBwP7D5rPCxYE78Hkj3ZqYOeeWSh4mQBu9jIHzQ_TLKzsAM_/s400/160.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5278909068938989586" /></a><br /><br />And delicious creme brulees played with the aroma of creme brulee in XO.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT5yEzpyt6LmS4lKqK5iiEv7uFBSXR4CvgBAPX9PZNXY4Srj6x_laFJ4B__yhyphenhyphenX9SyLt8z3GewT8gKuNtqQ3Ip_EjkMkneGB12OGt0u_nNQ7USyXvtKuT3sWOVfqBnR3MGJwe3o6BQkHG6/s1600-h/3095166089_efcb12763d_b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 267px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT5yEzpyt6LmS4lKqK5iiEv7uFBSXR4CvgBAPX9PZNXY4Srj6x_laFJ4B__yhyphenhyphenX9SyLt8z3GewT8gKuNtqQ3Ip_EjkMkneGB12OGt0u_nNQ7USyXvtKuT3sWOVfqBnR3MGJwe3o6BQkHG6/s400/3095166089_efcb12763d_b.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5278909821424568914" /></a><br /><br />The Courvoisier Future 500 is on a roll - we can't wait to see how it evolves.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-48858132496845152362008-11-12T10:04:00.000-08:002008-12-18T02:13:44.352-08:005 Types of American MenI spotted this on <a href="http://www.psfk.com/2008/11/5-types-of-guy-from-spike.html">PSFK </a>and thought it might be useful for some of Beam's whisky brands.<br /><br />"At Future Trends 08, Spike TV presented research that they released earlier this year. The research has obviously been created to help sell advertising but for anyone out there who is making products, services or communications for men in America, it might provide some useful data points. Luckily, you readers don’t have to make it to Miami. Simply download the <a href="http://www.socialtechnologies.com/Content.aspx?PageID=74">PDF here and a summary is on this page here</a>."Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com1tag:blogger.com,1999:blog-6479308991926152796.post-24800547792481338972008-11-12T09:29:00.000-08:002008-12-18T02:13:44.394-08:00Trusted Places Hornitos Event with Hornitos CocktailsThe legends over at <a href="http://trustedplaces.com/">Trusted Places</a> put on a fantastic Day of the Dead party at Chilango off Fleet Street in London. To read more about it visit either watch the video below or click on this <a href="http://trustedplaces.com/blog/2008/11/03/trustedplaces-day-of-the-dead-party-at-chilango/">link to their blog</a>.<br /><br /><embed src="http://blip.tv/play/AdijD4S_bQ" type="application/x-shockwave-flash" width="400" height="330" allowscriptaccess="always" allowfullscreen="true"></embed> <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJtFOxuuTou5X2ARihsWEEBi6RlXw4yrIjITIZE10l5bt8dl6nEtp14heCckPR1q8XECKbjbMQsq6NKs7OuE0FukCusZGB56GUTijxDtckHB22-C51-gNoX0_O6miHpN3QXXiaZWJhyphenhyphencd7/s1600-h/2999430258_07a30e8e79.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 266px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJtFOxuuTou5X2ARihsWEEBi6RlXw4yrIjITIZE10l5bt8dl6nEtp14heCckPR1q8XECKbjbMQsq6NKs7OuE0FukCusZGB56GUTijxDtckHB22-C51-gNoX0_O6miHpN3QXXiaZWJhyphenhyphencd7/s400/2999430258_07a30e8e79.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267824971112045458" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxZbA4QJFP_Tlp_BV-9PJpKqVmLIAQ72Q0IZ20BW5b99X6wiQMUDeWA2Du78b8Il13j1P9Tm6nSSoVIuQTKg50pD3vk8eOVqz8aJBL0zFt0JggcrPRUyKMd4KoIQIau7SMKetD5I4zRfOM/s1600-h/2999379088_d182760163.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 266px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxZbA4QJFP_Tlp_BV-9PJpKqVmLIAQ72Q0IZ20BW5b99X6wiQMUDeWA2Du78b8Il13j1P9Tm6nSSoVIuQTKg50pD3vk8eOVqz8aJBL0zFt0JggcrPRUyKMd4KoIQIau7SMKetD5I4zRfOM/s400/2999379088_d182760163.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267824971926315186" /></a><br /><br />Thanks to Walid, Sokratis and Niamh for organising such a great event. We can't wait to get involved again.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-72906967563301052972008-11-12T09:14:00.000-08:002008-12-18T02:13:44.412-08:00NYC Day of the Dead Event Sponsored by HornitosTrawling through <a href="http://technorati.com/tag/Hornitos">Technorati</a>, I found this great pictoral review on <a href="http://www.fash-eccentric.com/2008/11/next-year-ill-put-in-more-spooky-effort/">Flash Eccentric</a> of the Hornitos sponsored Day of the Dead party in New York... <br /><br /><blockquote>"Firstly, nobody can beat Heidi Klum’s costume. Next, I can’t beat everyone else. I promise - next year, I’ll put more thought and effort into my Halloween costume. <a href="http://pipeline.refinery29.com/parties/hornitos_halloween.php">Refinery29 </a>snapped some awesome costumes which the “it” people in NYC were dressed in, at the Hornitos Tequila sponsored Day of the Dead-themed party."</blockquote><br />Here are some of the pictures.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGzXsiqlUl6tYlSntxItwUUKhhT7QuvzSuXHs8USgrQwoI5GkXSYlqy4vdU2_02n_DS1km4A2-yImnGHF3jYuiYZyifra9ITlnKfRX_d3e9QoP-j-VVxo-1Dp9WKpjtS5QVC4qZua8_oPW/s1600-h/hornitoshalloween_freddiemac.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGzXsiqlUl6tYlSntxItwUUKhhT7QuvzSuXHs8USgrQwoI5GkXSYlqy4vdU2_02n_DS1km4A2-yImnGHF3jYuiYZyifra9ITlnKfRX_d3e9QoP-j-VVxo-1Dp9WKpjtS5QVC4qZua8_oPW/s400/hornitoshalloween_freddiemac.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267821812254856850" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM5wHY8_4HRDIOJJUuNLkpWKymTvwBdnGXZUswPjTDoxnBUx4SnpvI2J0UGnkzlD5i1o10tZBRnhaa2hhVxro2uZww8-mhwxDWPu7-8ZTU_IPdfQ9VOCLuCzSx-XCyVMirMRDf43BiHC2L/s1600-h/hornitoshalloween_sonnychre.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM5wHY8_4HRDIOJJUuNLkpWKymTvwBdnGXZUswPjTDoxnBUx4SnpvI2J0UGnkzlD5i1o10tZBRnhaa2hhVxro2uZww8-mhwxDWPu7-8ZTU_IPdfQ9VOCLuCzSx-XCyVMirMRDf43BiHC2L/s400/hornitoshalloween_sonnychre.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267820931936122562" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj46EHvLNwNA7ppsbYV_8QvdSikCuRAJraC4vrwOyVIrWsoptiIGQcdlZId3aMGRoqNN3Vp7t_wN7D_zAev7eMJ_cI5cFonI1uC5GIGZY_k2_XvHbDkjmA_HhpEjikD5hSqT9Cb5NIIVsd/s1600-h/halloween_rogan_roanneadams.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj46EHvLNwNA7ppsbYV_8QvdSikCuRAJraC4vrwOyVIrWsoptiIGQcdlZId3aMGRoqNN3Vp7t_wN7D_zAev7eMJ_cI5cFonI1uC5GIGZY_k2_XvHbDkjmA_HhpEjikD5hSqT9Cb5NIIVsd/s400/halloween_rogan_roanneadams.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267820928997255074" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2-7HBu0bU1ul4zN_R8iG3EJjs6MuNE3EFx3RLl_a4jn8hlRlPJN1njs0ottZVRJKBLu7aAL3YKQRoPi6AOoIs9RFvCNHMp1he-ANtP0ESKDrn2-gq2oBQpoqy0J7B-q-XGrrqosVm-19d/s1600-h/halloween_harleyvieranewton_leo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2-7HBu0bU1ul4zN_R8iG3EJjs6MuNE3EFx3RLl_a4jn8hlRlPJN1njs0ottZVRJKBLu7aAL3YKQRoPi6AOoIs9RFvCNHMp1he-ANtP0ESKDrn2-gq2oBQpoqy0J7B-q-XGrrqosVm-19d/s400/halloween_harleyvieranewton_leo.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267820920852364658" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha6_PtEpp1lPIuzCmxeAbx87UPYa8iov45wRgWUZx1rhqZZPtiNDaa7PmHk2-dG9obNBklp1hmO9e7QkiG1WDALnJQ2gNMW3PbncaOUlVSrK4wiu9tPGW6-W425Tyic3TJ6Vv0HoaH8DAY/s1600-h/halloween_audreyhepburn+cleopatra.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha6_PtEpp1lPIuzCmxeAbx87UPYa8iov45wRgWUZx1rhqZZPtiNDaa7PmHk2-dG9obNBklp1hmO9e7QkiG1WDALnJQ2gNMW3PbncaOUlVSrK4wiu9tPGW6-W425Tyic3TJ6Vv0HoaH8DAY/s400/halloween_audreyhepburn+cleopatra.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267820920633935442" /></a><br /><br />And here's the commentary from <a href="http://pipeline.refinery29.com/parties/hornitos_halloween.php">Refinery 29's blog</a>...<br /><br /><blockquote>"With Halloween falling on the Friday before the election this year, there was a double-dose of pent-up energy for the holiday. And there was no better way to relieve it than at the Hornitos Tequila sponsored Day of the Dead-themed party. The fete was held at a huge warehouse-like space on Cortland Alley and hosted by Earnest Sewn's Carlos Quirarte, Matt Creed, Matt Kleigman, and Taavo Somer of Freeman's fame. Somer described the decorations as "like the set of ¡Three Amigos! during Día de los Muertos as seen through a tribal pink mescaline dew." With Hornipolitans in hand, guests rocked out to performances by local favorites Lissie Trullie and The Virgins. Party attendees of the night included Mary Kate Olsen, Nate Lowman, Theodora Richards, Harley Viera Newton, Leo Fitzpatrick, and Rogan, who was dressed as a giant Jesus roaming around on stilts.<br /><br />Our Style Director, Piera Gelardi, was judging the midnight costume competition, along with Scott Campbell, Waris, and Julie Gilhart, but didn't hear her name called. Our absentee vote named Gia Bahm—dressed as this iconic Annie Leibovitz photo of John Lennon and Yoko Ono—the winner. Side note: Our friend Shelly lost her wallet that night. Ay carumba! But it was returned to her yesterday by the bartender Juan who found and returned three wallets that night. What a guy!"</blockquote><br />Looks like a great event. And as an aside, these are some of the best event photographs I have seen for ages. Top work from snapper Olivia Jade Horner.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com1tag:blogger.com,1999:blog-6479308991926152796.post-88171901781913473382008-11-12T09:09:00.000-08:002008-12-18T02:13:44.433-08:00Sauza Hornitos - Electric Garden EventPart of the current Hornitos marketing plan in the US is the Hortnitos Electric Garden. I just found this video on <a href="http://nbc5streetteam.wordpress.com/2008/11/07/hornitos-midnight-in-the-garden-of-agave/">NBC5 Street Team's blog</a> and thought it was worth posting.<br /><br /><object width="400" height="267"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2177279&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2177279&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="267"></embed></object><br /><a href="http://vimeo.com/2177279">Hornitos': Midnight in the Garden of Agave</a> from <a href="http://vimeo.com/jenknoedl">Jen Knoedl</a> on <a href="http://vimeo.com">Vimeo</a>.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-58318132524826999322008-11-12T01:51:00.000-08:002008-12-18T02:13:44.449-08:00Teacher's - Create your Space<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWBi0SQT4I4uvA63wFzpfIq3RHCm6aMc3tSifLnKU4uejYlYVoE_I6AdyP3NFPo5AOyc1LBWbmUQe8RPs4u3NpmLEXnqpzGj3JiQdsEEMt1AKDEkLefUDOueRZlJyzQR-TD1rtMW1UoeTA/s1600-h/CYS+logo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 383px; height: 63px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWBi0SQT4I4uvA63wFzpfIq3RHCm6aMc3tSifLnKU4uejYlYVoE_I6AdyP3NFPo5AOyc1LBWbmUQe8RPs4u3NpmLEXnqpzGj3JiQdsEEMt1AKDEkLefUDOueRZlJyzQR-TD1rtMW1UoeTA/s400/CYS+logo.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267717435442475250" /></a><br />Teachers aspires to become the most relevant and accessible Scotch whisky for men aged 30 + by appealing to their need for ‘manspace’, a place where they can escape the pressures of the modern world, find inspiration and allow them to become an authority on subjects of their choice.<br /><br />Teacher’s helps men identify this space under the ‘Create your space’ platform, developed in 2007, and evolved in April this year with the launch of the ‘Win an Airstream travel trailer’ or ‘1 of 250 Mountain bikes’ on-pack promotion. This was supported by a Press campaign and a uniquely illustrative website designed to challenge the ‘dusty’ brand perception and encourage interaction via an online quiz. The promotion finished last month with over 18,000 applications which gave an impressive 12% redemption rate<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrzppUovveSgQ9Jj0LxhP1Pr4jkrO-HtAS2wo0y1ffi6h2tNPZneoQC3ib_vjlsDzRXAUdYTPNn0VD3p96Nm-CNcmyBzZXamhincHygi7tjgQ480IzS67vzz72HA-d52Iw9r0u01lX75M/s1600-h/Teachers+airstream+bottle.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 212px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmrzppUovveSgQ9Jj0LxhP1Pr4jkrO-HtAS2wo0y1ffi6h2tNPZneoQC3ib_vjlsDzRXAUdYTPNn0VD3p96Nm-CNcmyBzZXamhincHygi7tjgQ480IzS67vzz72HA-d52Iw9r0u01lX75M/s400/Teachers+airstream+bottle.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267716298408962946" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3slhH-LpmZi19CoUig5oydeNmz6Z5T730_vkQAcv5GN2Tf8ha9661j48uI1xN1u4JaimcUFkLelcwyboyEbYA9uQ_3DU2P7Lec2w2GBkqW1IZwRqfG8TslviJif2bMXrgWukiNiiYbzig/s1600-h/Teachers+ph+1+press+ad.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 274px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3slhH-LpmZi19CoUig5oydeNmz6Z5T730_vkQAcv5GN2Tf8ha9661j48uI1xN1u4JaimcUFkLelcwyboyEbYA9uQ_3DU2P7Lec2w2GBkqW1IZwRqfG8TslviJif2bMXrgWukiNiiYbzig/s320/Teachers+ph+1+press+ad.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267716363352598002" /></a><br /><br /><br />September launched phase 2 of the campaign with an offer to ‘Win a Classic Car plus an Expert Mate to help you look after it for 1 year’ OR ‘1 of 250 fully equip toolkits’ for runners up. The Classic Car promotion runs until the end of March next year.<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTEnh44ORQjd4F0qLl6A-faFAmiD19OfoKHPn3pLA-Q08hZ_oBEI4Yv6a-OfUFFiRMiiBmmCSTNxaQR9C2HnkEpFHkhjZ_a65vO3SNHsiZVlXilg2Cv0L5q_zaZ99-MnFSorO1lD1fcZFA/s1600-h/Teachers+ph+2+press+ad.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 270px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTEnh44ORQjd4F0qLl6A-faFAmiD19OfoKHPn3pLA-Q08hZ_oBEI4Yv6a-OfUFFiRMiiBmmCSTNxaQR9C2HnkEpFHkhjZ_a65vO3SNHsiZVlXilg2Cv0L5q_zaZ99-MnFSorO1lD1fcZFA/s400/Teachers+ph+2+press+ad.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267709969614155106" /></a><br /><br />For more information on the promotion visit the website <a href="www.teacherswhisky.com/space">www.teacherswhisky.com/space</a>Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-23063058031811137002008-11-11T07:31:00.000-08:002008-12-18T02:13:44.467-08:00Sourz - Zing City<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWZJYj9bbSLIt7oIaFCSu4sv_nQKmNYwpZwJ_loREUU7ILqyxcLZsaTi8fK3e8LEA7J8BnmImG7tCZIChkrvzaDwbYXkgsJ0qatrk-yD8ZcE5gV3u0qgkWyp5PnLOQS6eUGQh-z1j9aDad/s1600-h/Zingcity+jpeg.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 205px; height: 115px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWZJYj9bbSLIt7oIaFCSu4sv_nQKmNYwpZwJ_loREUU7ILqyxcLZsaTi8fK3e8LEA7J8BnmImG7tCZIChkrvzaDwbYXkgsJ0qatrk-yD8ZcE5gV3u0qgkWyp5PnLOQS6eUGQh-z1j9aDad/s400/Zingcity+jpeg.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267426754305810002" /></a><br /><br /><strong>Major national event – Sourz Zing City launch</strong><br /><br />The <a href="http://www.zingcity.co.uk/">Sourz Zing City</a> tour hit the road last month taking over four major UK cities - Glasgow, Liverpool, Manchester and Bristol. Zing City, brought to you by Sourz, fused together music from top UK DJs with cutting-edge light shows, stylish performances and new Sourz long drink serves.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFxPmbOWcMGmnjooEIctsKVLTBAN2vrizW9kJZpCLiDZqHh9_XNj3C5AKUErx2gyPZKsx6TlktyQ5fmubcE0mbv2HRg8o32jyqK9ohdTwqc-OeKPUZjBMbIV6pKqFfwSqJKSs4zAqrNSlp/s1600-h/3001782909_29d5f22093.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 266px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFxPmbOWcMGmnjooEIctsKVLTBAN2vrizW9kJZpCLiDZqHh9_XNj3C5AKUErx2gyPZKsx6TlktyQ5fmubcE0mbv2HRg8o32jyqK9ohdTwqc-OeKPUZjBMbIV6pKqFfwSqJKSs4zAqrNSlp/s400/3001782909_29d5f22093.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267437601939190130" /></a><br /><br /><br />Headlining the events were super-hip Streetlife DJs and club maestros, Jon Carter and Justin Robertson. Über cool performance troupe, Cirque Bijou, made up the mix with a spectacular show. Performances included brand new acts including a rare aerial routine, courtesy of female acrobat, Avital Giles.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvB-8QnQA3vvBKnOGcamWS9NO4vOpwQ3fOV-yXQduzKoHkB41QwfKP0pG8D6Iz87QzmRTfojJ-0UiS4tmfpiaVOLIN09mFkRQ7m7YgX7Z3eJ5usAt6fmOMs9RcmkHqbWyD3hOn6J-qzYQG/s1600-h/3002603870_81a35b8c17.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 245px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvB-8QnQA3vvBKnOGcamWS9NO4vOpwQ3fOV-yXQduzKoHkB41QwfKP0pG8D6Iz87QzmRTfojJ-0UiS4tmfpiaVOLIN09mFkRQ7m7YgX7Z3eJ5usAt6fmOMs9RcmkHqbWyD3hOn6J-qzYQG/s400/3002603870_81a35b8c17.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267437353191214802" /></a><br /><br /><br />Zing City was created to celebrate the trend for cross-entertainment clubbing and served-up a multi-sensory, interactive experience. This vibrant blend of entertainment was supported by the ‘mixzing’ of Sourz where partygoers experienced Sourz as a modern long drink with new serves that include: Sourz Apple and cranberry; Sourz Cherry and cola and Sourz Blackcurrant and lemonade. <br /><br />The campaign was also supported by Radio, PR and online with a facebook fan page, Itchy city takeovers and an engaging and contemporary website. The Sourz zing city tour also featured in Campaign magazine this month!<br /><br />To view more photos from the event, <a href="http://www.flickr.com/photos/cirquebijou/sets/72157608647061551/show/">click here</a><br /><br /><object width="400" height="320"><param name="movie" value="http://www.youtube.com/v/BuoYhgEqUPk&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/BuoYhgEqUPk&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="320"></embed></object>Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-17879853252685981742008-11-10T09:48:00.000-08:002008-12-18T02:13:44.487-08:00Awesome Picture<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUWmwWKRggqsKi_upNRzgZM2rMr2yKIzvvGO6VSsjUppoJyrwnGqoTMrIco9Q9hUBCkGAOm0U6SlzyORtFZY8N5Br1KtP45vwSWkwp_xlY4ZkG-qi-8Y39zTsLCd5t5s69TYXcQRiAI1Rx/s1600-h/1011_beers.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 270px; height: 203px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUWmwWKRggqsKi_upNRzgZM2rMr2yKIzvvGO6VSsjUppoJyrwnGqoTMrIco9Q9hUBCkGAOm0U6SlzyORtFZY8N5Br1KtP45vwSWkwp_xlY4ZkG-qi-8Y39zTsLCd5t5s69TYXcQRiAI1Rx/s400/1011_beers.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267087541524524098" /></a><br /><br />I've not got a lot to say about this. Except for the fact that I love the photograph. I found it on <a href="http://londonist.com/2008/11/all_the_booze_you_can_abuse.php">Londonist </a>but it was taken by <a href="http://flickr.com/photos/kanganarora/378830089/">Only Because Mushroom Told Me To</a>.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-29311782846650774322008-11-10T05:15:00.000-08:002008-12-18T02:13:44.513-08:00Pepsi: Beauty generates talkability<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJLM8v8wuCgXqBlLYxGUjF84C8kHQu6iyJmfP9YwJSNkZx4F_msXHIF2rJntKloV3BGtDdGFcX3yHAgl69n2xYohIQdfY2DR4_gB2N-UMnDXuUC_P0dd9CA7Sw7oiqsALsoCeJMItU8UeE/s1600-h/pepsi_jkaczmarek3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 261px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJLM8v8wuCgXqBlLYxGUjF84C8kHQu6iyJmfP9YwJSNkZx4F_msXHIF2rJntKloV3BGtDdGFcX3yHAgl69n2xYohIQdfY2DR4_gB2N-UMnDXuUC_P0dd9CA7Sw7oiqsALsoCeJMItU8UeE/s400/pepsi_jkaczmarek3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267085164082669250" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAUIOEEqgl9grvRqGBE6fvCZdO8CrMfnIWuRl28GKTDDj_mCG_pxvNBXdh-5VGXLywQbSFLaxG_rH7-chc-8ZiF0LlEfQjQWMk1EL1KjJRu5-35kGWcLX3IY9FzKZT5kME9PC88e_7f5kO/s1600-h/pepsi_jkaczmarek2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 307px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAUIOEEqgl9grvRqGBE6fvCZdO8CrMfnIWuRl28GKTDDj_mCG_pxvNBXdh-5VGXLywQbSFLaxG_rH7-chc-8ZiF0LlEfQjQWMk1EL1KjJRu5-35kGWcLX3IY9FzKZT5kME9PC88e_7f5kO/s400/pepsi_jkaczmarek2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267085156973496018" /></a><br /><br />As part of a campaign which is expanding Pepsi's advertising well beyond TV, design is central to getting the brand talked about.<br />A new Pepsi can series features several designers who each interpret the original idea. J Kaczmarek of NY designed and illustrated this packaging and the sheer beauty of the product is generating interest worldwide.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-57223823713541340222008-11-10T04:26:00.000-08:002008-12-18T02:13:44.530-08:00BBH and Johnnie Walker Keep Winning<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaSzccxYnqbQokFROobLl1lnpPacgVOxcH8k8wHLIlXetJUfwrbFzKfGM8x_WlBZyweCGwzTGjlisT02CwkTBIQXGSKS4pyoqDPwHnmS3_dBzCrdNFXNmh_Rddhk3lq9toLYs84yymfSdM/s1600-h/Johnnie+Walker+BBH.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 282px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaSzccxYnqbQokFROobLl1lnpPacgVOxcH8k8wHLIlXetJUfwrbFzKfGM8x_WlBZyweCGwzTGjlisT02CwkTBIQXGSKS4pyoqDPwHnmS3_dBzCrdNFXNmh_Rddhk3lq9toLYs84yymfSdM/s400/Johnnie+Walker+BBH.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5267004411590069234" /></a><br /><br />Well done for winning the IPA Effectiveness Grand Prix 2008.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-23626118577201535862008-11-10T04:01:00.000-08:002008-12-18T02:13:44.544-08:00Malibu Designer Bottles<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdnWEeGCOTQ2A2nc9OZMggOCNMP6gmk7TS2PnoEP0KbP8_9dcOxQI5Q4IRmQvfhyy9m7FjMBwxpU_CyKXGjFqLFqJlpQH7eT1QPTN26-E_CV0LNxV1-y6P7ENmXC3QUyCuHjtHT-Lk5qqK/s1600-h/malibu-artist-series-delta-james-jarvis-some-1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 296px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdnWEeGCOTQ2A2nc9OZMggOCNMP6gmk7TS2PnoEP0KbP8_9dcOxQI5Q4IRmQvfhyy9m7FjMBwxpU_CyKXGjFqLFqJlpQH7eT1QPTN26-E_CV0LNxV1-y6P7ENmXC3QUyCuHjtHT-Lk5qqK/s400/malibu-artist-series-delta-james-jarvis-some-1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5266997874089600242" /></a><br /><br />Designer bottles are all the rage. Now Malibu are on the case.<br /><br />"<a href="http://lamjc.com/">LaMJC </a>curated the Malibu Pop & Street Art Series. The liquor bottle comes with designs made by Delta, So_Me and James Jarvis. Limited to 100 individually numbered bottles of each design, the set will be exclusively available at <a href="http://www.colette.fr/">colette</a>. As of December 1rst they will be on display."<br /><br />From <a href="http://www.highsnobiety.com/news/2008/11/08/malibu-pop-street-art-series-delta-so_me-james-jarvis/">High Snobeity</a>Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-43562216175243606002008-11-10T03:46:00.000-08:002008-12-18T02:13:44.559-08:00Ikea's Making the Russian Tube System BetterIkea's "Let's make the everyday a little better" idea has made a sensational comeback in Moscow. I'm probably overstating this a bit. <a href="http://publicis-dialog-beam-team.blogspot.com/2006/08/ikea-everyday-fabulous.html">The last time we reported on Ikea was in August 2006</a>! <br /><br />Here's a quick recap of the work they were doing in New York...<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8bWIxgKdDOWQD2ybqQ3iCoFnpI5Tfo_TYy_A-qsKKu0uXt-NhEmBF7yyXOu62KA0nDtQp4tcJZTfFaWY7Ve-fkLg2IZDdyUUUk7q1y_FAKvTtJ4LdIN2_FC2C5_Jtx4ATyANVOCTGCY8w/s1600-h/Picture3.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 313px; height: 287px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8bWIxgKdDOWQD2ybqQ3iCoFnpI5Tfo_TYy_A-qsKKu0uXt-NhEmBF7yyXOu62KA0nDtQp4tcJZTfFaWY7Ve-fkLg2IZDdyUUUk7q1y_FAKvTtJ4LdIN2_FC2C5_Jtx4ATyANVOCTGCY8w/s400/Picture3.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5266994708214408370" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnsaM5gjaAyIu45nI0C4kS2rdX6ugNhNPjR4RO0xm3La5eo1Tm7AiySQp3SoMWdgBZmZKEtffo7LVeMpKlHNQIlqJAeSiRk5pov7YACeqbH8yDuhnz8vF-kPDFlZkKn6V1qW8GjEpRFHwt/s1600-h/Picture1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 344px; height: 285px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnsaM5gjaAyIu45nI0C4kS2rdX6ugNhNPjR4RO0xm3La5eo1Tm7AiySQp3SoMWdgBZmZKEtffo7LVeMpKlHNQIlqJAeSiRk5pov7YACeqbH8yDuhnz8vF-kPDFlZkKn6V1qW8GjEpRFHwt/s400/Picture1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5266994828413798578" /></a><br /><br />And the work in Sweden was just as cute... possibly even more so...<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKpL0NvqKh_j44J0lXcuKuHrkDpvLbkgvhTkQ2dKF6f7xxtzEgpXYkl-OAUlL562Akw69H_Zqr8v6fzggnorQb9bQ4cOjMVu9cX-dm9JL_D7TYf0i2x87YUo8iqvp7c01znDiS7c-KKfki/s1600-h/train+window.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 266px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKpL0NvqKh_j44J0lXcuKuHrkDpvLbkgvhTkQ2dKF6f7xxtzEgpXYkl-OAUlL562Akw69H_Zqr8v6fzggnorQb9bQ4cOjMVu9cX-dm9JL_D7TYf0i2x87YUo8iqvp7c01znDiS7c-KKfki/s400/train+window.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5266995140340337394" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyrhVUlO5F2n19GNmDaXh4Forc3KaSjNn8eMAtbMXUcGrTYhXByPuKWaxCkTsYi46p6ZF63zyC0KiG8wUW6eygSDGrlVUcCeK7qW-Ugmf_ZfqUKGOJ5biVRohztlLEFmLWkolSzYIm_QJK/s1600-h/Bike.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyrhVUlO5F2n19GNmDaXh4Forc3KaSjNn8eMAtbMXUcGrTYhXByPuKWaxCkTsYi46p6ZF63zyC0KiG8wUW6eygSDGrlVUcCeK7qW-Ugmf_ZfqUKGOJ5biVRohztlLEFmLWkolSzYIm_QJK/s400/Bike.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5266995133694743122" /></a><br /><br />And now they have rolled out the same idea in Russia. I love it. And I am guessing it must have been a nightmare to get the Russian authorities to approve it!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpe474I4BUY1zC-wgrU-EoNFlk0T9aqiBmnogBoR01-_fz55z6zYbfzey8wrvBPZz5Pjp7FzPyPDZeEohWqS5V9WJ4tnKou8hA78q5B5JFjQM19oWOQ-MW8cBOG7aw8T99oa2adJSzpQC4/s1600-h/3008119181_f0d13645a9.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 266px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpe474I4BUY1zC-wgrU-EoNFlk0T9aqiBmnogBoR01-_fz55z6zYbfzey8wrvBPZz5Pjp7FzPyPDZeEohWqS5V9WJ4tnKou8hA78q5B5JFjQM19oWOQ-MW8cBOG7aw8T99oa2adJSzpQC4/s400/3008119181_f0d13645a9.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5266995663169781122" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilBmcCmfAn4nVOO0yqJowaFcovDs3Sb47UzVShXgyYe3Y3iJ1HRofsRGE4f7NuF44tkv9J4s7HfTrL0TNhWA46UKHgFdabROLI61xvWlXwTqR2FZWdqEYlaRbQghJdTfJlh8PtmlbrN2Iw/s1600-h/Russia+tube.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 267px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilBmcCmfAn4nVOO0yqJowaFcovDs3Sb47UzVShXgyYe3Y3iJ1HRofsRGE4f7NuF44tkv9J4s7HfTrL0TNhWA46UKHgFdabROLI61xvWlXwTqR2FZWdqEYlaRbQghJdTfJlh8PtmlbrN2Iw/s400/Russia+tube.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5266995374583459282" /></a><br /><br />For the full set of <a href="http://flickr.com/photos/nokato/sets/72157608711068244/">Flickr photos click here</a>. It's great to see. The one time I used the Moscow underground I got incredibly lost and decided not to use it again. The resulting taxi ride resulted in me and Anne getting kidnapped! For more background have a <a href="http://metkere.com/en/2008/11/ikea-subway.html">look at this</a>. It's great to see something that isn't intrusive.<br /><br />What if Ikea were to invest in the London Underground. They could be in charge of the Hammersmith and City Line's design... could be fun. And it would fit with the private finance initiative. What do you think Borris?<br /><br />Discovered on <a href="http://www.psfk.com/2008/11/guerrilla-interior-design-in-russia.html">PSFK</a>.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-59226835974361306742008-11-10T03:42:00.000-08:002008-12-18T02:13:44.571-08:00Animation on the TubeWhen I was at university I had what I thought was a brainwave... and it turns out that people are doing it already. Ho hum. Pretty cool though.<br /><br /><object width="400" height="320"><param name="movie" value="http://www.youtube.com/v/QXwSnLl-V_I&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/QXwSnLl-V_I&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="400" height="320"></embed></object><br /><br />From <a href="http://www.psfk.com/2008/11/animation-in-the-underground.html">PSFK</a>.<br /><br />"PSFK friend Gino Reyes shot this video during his morning commute on NYC’s B subway line. This sort of underground animation has been seen in other parts of the world - most notably Asia - but usually as part of advertising campaigns. This one doesn’t seem to carry any particular message - as far as we can tell, it’s just there to entertain subway riders as they gaze longingly out their car windows. We don’t know who is behind these - if you have any idea, please let us know!"Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-1949778735370480562008-11-06T09:10:00.000-08:002008-12-18T02:13:44.618-08:00Taking Luxury to New Levels<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbQe761iWxSbjeAX64ZF-UyE0vz2SastuNYXWhoSmqqKGF7guOg2QmqR_EDkvjPqG50g2rVDnNDGkmc16I4MTCmocmm-OyAZlcDy3nKvlAFXFmpPDRWO4cVPL-PUpqV4cQKNamLERbuaMX/s1600-h/Johnnie_Walker_0200.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 225px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbQe761iWxSbjeAX64ZF-UyE0vz2SastuNYXWhoSmqqKGF7guOg2QmqR_EDkvjPqG50g2rVDnNDGkmc16I4MTCmocmm-OyAZlcDy3nKvlAFXFmpPDRWO4cVPL-PUpqV4cQKNamLERbuaMX/s400/Johnnie_Walker_0200.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5265593985420099778" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQX9HnB0YumbHuP1_ShPbhIfSpqqDSjH3X9-RKkklPAvXeh7jeQfcCafMuWTkVyejNcDth3JLQl811XD0u4nuaVdj01rtkpBX7xDiIU_MgXFHVkXTvdJTnJKFz8Ab_91TyEVUNXPmZR54m/s1600-h/Johnnie_Walker_0106.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 225px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQX9HnB0YumbHuP1_ShPbhIfSpqqDSjH3X9-RKkklPAvXeh7jeQfcCafMuWTkVyejNcDth3JLQl811XD0u4nuaVdj01rtkpBX7xDiIU_MgXFHVkXTvdJTnJKFz8Ab_91TyEVUNXPmZR54m/s400/Johnnie_Walker_0106.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5265593983264696610" /></a><br /><br />You can always rely on Johnnie Walker Blue to do things properly. So true to form, they have absolutely nailed this. It could barely be more luxurious. Great idea.<br /><br />From <a href="http://www.luxist.com/2008/11/04/johnnie-walker-blue-label-diary-by-appointment-only/">Luxist</a><br /><br />"Some special books come with online access codes bringing additional insight into the topic, a beautiful handmade bookmark or an original signature of the author but the 'By Appointment Only' diary from Johnnie Walker Blue Label <a href="http://www.lussorian.com/luxury/comments/the-johnnie-walker-blue-label-diary-by-appointment-only/2008-11-03/">is more than just a place to log your writings -- it is a doorway to exclusive events and services. </a>Included in this expensive holiday package are tickets to the Monaco Grand Prix 2009 and Johnnie Walker Golf Championships, a bespoke blending experience with a Johnnie Walker Master Blender creating your very own whisky, and access to a premiere concierge service offering more Johnnie Walker experiences at your fingertips.<br /><br />The leather bound diary, of which there are only three, is priced at an impressive £95,000 and comes from luxury stationer Aspinal of London. There are an additional twenty diaries available for £2,000 with access to the services and events above as well -- the difference in price I am sure accounts for less luxurious accommodations or some other discrepancy in experience but nonetheless would make a spectacular gift."<br /><br />Good for getting talked about.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-11177871141504367182008-11-06T09:06:00.000-08:002008-12-18T02:13:44.646-08:00Sero2 Water<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHvk0Ny1wEwaE1wEpTUb0AE1hYOFQYKx0MznBNyyndG3nZiCU_pF1aMIZMF58cIC2R3LzMFKlEv51l5E-Z9LolbsYgRoJoEYQJ9dPFZz-DN4xbdtdAxmznKGZlQlc89fNIIiVJ9AIBxb7A/s1600-h/Sero.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 297px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHvk0Ny1wEwaE1wEpTUb0AE1hYOFQYKx0MznBNyyndG3nZiCU_pF1aMIZMF58cIC2R3LzMFKlEv51l5E-Z9LolbsYgRoJoEYQJ9dPFZz-DN4xbdtdAxmznKGZlQlc89fNIIiVJ9AIBxb7A/s400/Sero.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5265592607018388530" /></a><br />Interesting water. It's designed to improve your mental health.<br /><br />"Sleeplessness. Anxiety. Feeling low. Stress...<br /><br />Many people believe these feelings are caused by "today's busy life." But in reality it's more likely your brain has lowered levels of the neurotransmitter Serotonin.<br /><br />Ring a bell? You've heard of Serotonin but you're not sure what it is- right?<br /><br />Well, you're going to hear a lot more about Serotonin in the next few months, thanks to Sero2, the unique new serotonic water developed here in New Zealand.<br /><br />The neurotransmitter Serotonin is created by your body especially for your brain with just one purpose- to make you feel good! So low serotonin levels mean low mood levels. And low mood levels can mean anxiety, stress, irritability, food cravings and more."<br /><br />Neat idea. It completely fits in with the ideas in <a href="http://www.brainrules.net/">Brain Rules</a>. Maybe they should do some form of collaboration.<br /><br /><a href="http://www.sero-2.com/">Sero2</a>.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-72053468915798472082008-11-06T08:34:00.000-08:002008-12-18T02:13:44.679-08:00Pepsi uses QR codes<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3MiYCmJ-ykTFycPGzsJYgHCD457KqNHoM-Nu75SrLBRr5NzgzebeN8vQTqLH-BBeBdAS8RHv9oxKjgAikmsi21uQir1huORjU7396s9kYt0SvJqilqaIOMCt0NTZHQ5p_ir2N6jEI6qKR/s1600-h/pepsi-kick-qr-code.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 395px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3MiYCmJ-ykTFycPGzsJYgHCD457KqNHoM-Nu75SrLBRr5NzgzebeN8vQTqLH-BBeBdAS8RHv9oxKjgAikmsi21uQir1huORjU7396s9kYt0SvJqilqaIOMCt0NTZHQ5p_ir2N6jEI6qKR/s400/pepsi-kick-qr-code.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5265586674955919234" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx7dCKyuQc0GoxQJgzy0aFAE2S8w5P89gZ2djRl9w_UC9HTjYhhIz2jVf9pWrmRR3QxNd_wB-8bWmeRI87MCPRRXga_HkwtlSXQxEXA9TTnMhwBpNARKTg879EhfcOe1TjUoe6kK2IkX2H/s1600-h/pepsi-kick-home.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 190px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx7dCKyuQc0GoxQJgzy0aFAE2S8w5P89gZ2djRl9w_UC9HTjYhhIz2jVf9pWrmRR3QxNd_wB-8bWmeRI87MCPRRXga_HkwtlSXQxEXA9TTnMhwBpNARKTg879EhfcOe1TjUoe6kK2IkX2H/s400/pepsi-kick-home.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5265586668168919378" /></a><br /><br />From <a href="http://www.brandrepublic.com/News/859400/Pepsi-campaign-uses-QR-mobile-phone-codes/">Brand Republic</a><br /><br />"LONDON - Pepsi has kicked off a mobile campaign where consumers can get content for their mobile phones by taking a picture of a <a href="http://www.pepsi.co.uk/QRSteps.aspx">"quick response" code on its cans and bottles.</a><br /><br />Britvic and PepsiCo plan to put the QR codes on 400 million cans and bottles.<br /><br />Consumers can take a picture of the code with their mobile phone camera, which will automatically redirect them to a WAP site. Here, they will receive entertainment, or a kick, on their mobile phone.<br />ADVERTISEMENT<br /><br />The prizes include advice from life coach Rusty Champion, Pro Evolution Soccer and Project Gotham racing games, ringtones and wallpapers. Frequent visitors will be rewarded for their loyalty with exclusive content.<br /><br />The QR codes will feature on all Pepsi brands, which include Pepsi, Diet Pepsi and Pepsi Max.<br /><br />Ahmed Abdel-Karim, the marketing manager for Pepsi UK, said: "Pepsi is using QR codes to connect with, and engage, consumers in a new and exciting way wherever they are."<br /><br />QR codes have been used by advertisers in Japan for a number of years."<br /><br />There are 4 key aspects that I find interesting about this.<br /><br />1. As far as I can see it is the biggest use in the UK of this media/technology. Let's see if it opens the floodgates.<br /><br />2. The Japanese have been using these codes for ages and it is completely ingrained into their way of life. <br /><br />3. There's still a barrier to QR codes working. I tired to install the software on my BlackBerry and my Nokia but couldn't get either to work. Maybe I am being an idiot. But either way it needs to work better from a usability point of view.<br /><br />4. I am really excited about the potential of using QR codes from an alcoholic drinks perspective. It could provide a brilliant way of providing connoisseurship information in on-trade environments.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com2tag:blogger.com,1999:blog-6479308991926152796.post-22420250940452149972008-10-31T10:41:00.000-07:002008-12-18T02:13:44.711-08:00Inamo<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil-_AenySecE9p9BpD-DMCiTHY0ND4n4pP_7Z6yQuM5hOs9V56ufZaT-7MBW3DJAbRQ2e3kTnHjF3hwVa-MsSFFjAsc3X8U5SUXPb784p2Jpt6N4tQniQVlMznkBJ3xVB9Al8JSKTqyWYk/s1600-h/inamo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 194px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil-_AenySecE9p9BpD-DMCiTHY0ND4n4pP_7Z6yQuM5hOs9V56ufZaT-7MBW3DJAbRQ2e3kTnHjF3hwVa-MsSFFjAsc3X8U5SUXPb784p2Jpt6N4tQniQVlMznkBJ3xVB9Al8JSKTqyWYk/s400/inamo.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5263374907065662626" /></a><br /><br />From <a href="http://www.springwise.com/food_beverage/at_inamo_in_london_fine_dining/">Springwise</a><br /><br />"The impatient and hungry tech-heads of London have been given a new treat with the launch of Inamo, a pan-Asian restaurant that has canned the traditional printed menu in favour of an interactive ordering system. An illustrated menu is projected onto the diners’ touch-sensitive table, which also lets customers personalize the décor of the booth by selecting sounds and animated, projected table ‘cloths’. While waiting for their meal—the pan-Asian menu was created by head chef Anthony Sousa Tam, previously of Nobu, Ubon and Hakkasan—diners can use the touch-table to watch a live feed of their chefs at work, or to find information on what’s happening in the neighbourhood. Should the evening be going well, courting couples can use the system to book a taxi home, or if the evening descends into kill-me-now silence, rescue is at hand in the form of the system’s built-in games.<br /><br />The restaurant’s inspiration came from the founders’ frustrations at inattentive waiters when dining elsewhere. However, this doesn’t mean Inamo is devoid of the human touch: food is brought to the table by staff members, who are also on hand to answer diners’ questions. The restaurant's designers also wisely avoided a tech-inspired décor, instead creating a look that's fresh and attractive, with technology offered not as the main course, but as an integrated enhancement.<br /><br />With <a href="http://www.springwise.com/food_beverage/interactive_wine_bar/">Adour’s interactive wine bar</a>, <a href="http://www.springwise.com/food_beverage/uwink_bistro_where_food_tech_m/">and uWink’s entertainment kiosks at tables</a>, food and beverage venues are bringing a digital dimension to their offer. For more on how the offline world—also known as the real world, meatspace or atom-arena—is adjusting to and mirroring the increasingly dominant online world, check out trendwatching.com’s briefing on <a href="http://trendwatching.com/trends/offon.htm">OFF=ON</a>.<br /><br />Website: <a href="www.inamo-restaurant.com">www.inamo-restaurant.com<br /></a><br /><br />We went here last week as an agency... does that make us ahead of the trend? It's great fun. Just don't go for the sushi. Everything else is brilliant.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-21729150952166329112008-10-31T07:37:00.000-07:002008-12-18T02:13:44.774-08:00Chivas Regal Limited Edition with Alexander McQueen<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj75Qc1yq-yhN4B-b-ffxN3LfqZX7IXwiHUYNJaGR_UL3YnZHiKFIh_260CXajdFldBTR8xHmDqOkuyy_g1K1wSfWGjb2bsjfErR5_GUmBkM6t0sAb-ljg6IeTeoKZgX1SsltHuhwgdYLj3/s1600-h/mcqueenchivas.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 242px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj75Qc1yq-yhN4B-b-ffxN3LfqZX7IXwiHUYNJaGR_UL3YnZHiKFIh_260CXajdFldBTR8xHmDqOkuyy_g1K1wSfWGjb2bsjfErR5_GUmBkM6t0sAb-ljg6IeTeoKZgX1SsltHuhwgdYLj3/s400/mcqueenchivas.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5263327781081736754" /></a><br /><br />Another great post from <a href="http://www.luxist.com/2008/10/29/ltd-edition-chivas-regal-bottle-by-alexander-mcqueen/">Luxist</a>:<br /><br />"British fashion star Alexander McQueen has designed a limited edition "couture" bottle of Chivas Regal 18-Year-Old Gold Signature Scotch for the holidays. McQueen's design features royal blue leather detailing and comes topped with a hand-enameled blue, red and gold cap.<br /><br />"This is a piece of art which reflects the luxury and craftsmanship values of what haute couture is all about," McQueen tells Vogue UK. "You can see my signature 'stamp' with the blue leather 'dress' and the Union Jack colors. I have created a rare collector's item that those with an eye for design will want to keep."<br /><br />Only 2,000 individually numbered bottles are being produced and will be available exclusively from deluxe UK department store Selfridges, for about $500."Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com1tag:blogger.com,1999:blog-6479308991926152796.post-57551796756462653362008-10-31T07:36:00.000-07:002008-12-18T02:13:44.794-08:00Cointreau Noir<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAbcUcxtaNcu1AarDdZC9Y45i-9cjCd5pIoavzxIOkQGWz6UZmiXtGrjQgKzKkklnTMjz2tISB3g536UaV-OQPJEVeBL-TiQOtcjjBcgf7A-egDivj1Gp25dwXPZ_-8IyeJWNlDQBemF9t/s1600-h/cointreaunoir.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 250px; height: 342px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAbcUcxtaNcu1AarDdZC9Y45i-9cjCd5pIoavzxIOkQGWz6UZmiXtGrjQgKzKkklnTMjz2tISB3g536UaV-OQPJEVeBL-TiQOtcjjBcgf7A-egDivj1Gp25dwXPZ_-8IyeJWNlDQBemF9t/s400/cointreaunoir.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5263327059629848914" /></a><br /><br />From <a href="http://www.luxist.com/2008/10/20/tasting-cointreau-noir1/">Luxist</a><br /><br />"If regular Cointreau is just a bit too orange-heavy for you to drink by itself you might want to taste Cointreau Noir. The tagline for the drink is "nothing to add," highlighting the fact that Cointreau on its own is a ubiquitous mixer.<br /><br />The new Cointreau Noir is a blend of Cointreau liqueur and Remy Martin cognac meant to be sipped neat over ice or straight. The bottle is almost identical to the regular Cointreau bottle's squared shape except this bottle has a bright copper coating and a bold black label. But it's what inside that commands attention. The pairing of Cointreau and Remy Martin has resulted in mellowing out Cointreau's sweet orange flavor and adding soft vanilla and nut notes, as well as a golden amber color It's a natural for pairing with fall desserts like pumpkin, apple or pecan pie. It also turns a cup of coffee into a deliciously decadent drink Were I headed to an outdoor fall event, this would be a wonderful warmer to keep in my flask. It can be found for around $63.99 for a 750ml bottle."<br /><br />Interesting to see Remy sneaking in here.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0tag:blogger.com,1999:blog-6479308991926152796.post-20032229291997295962008-10-31T07:31:00.000-07:002008-12-18T02:13:44.832-08:00Giant Nose Promotes New Whisky Book<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq09G3ZNCABhC9KTHKoj_xMn5wDza26D_1QL6vww6VT93QCm49kbIUIOGOPWu1FY18TMd8wU8EfM-bS_A0xOvTZuCK3Q3yfTKMBna9VojMAxR9vRB4DhleNi-M0jMAyp0bwqIOxRDW0Wrp/s1600-h/goodnessnose.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 250px; height: 385px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq09G3ZNCABhC9KTHKoj_xMn5wDza26D_1QL6vww6VT93QCm49kbIUIOGOPWu1FY18TMd8wU8EfM-bS_A0xOvTZuCK3Q3yfTKMBna9VojMAxR9vRB4DhleNi-M0jMAyp0bwqIOxRDW0Wrp/s400/goodnessnose.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5263325742482756546" /></a><br /><br />From <a href="http://www.luxist.com/2008/10/30/giant-nose-promotes-new-whisky-book/">Luxist</a><br /><br />"They say that when blending whisky it's all about the sniffer. Small wonder then that a <a href="http://www.whsmith.co.uk/CatalogAndSearch/ProductDetails-Goodness+Nose+-9781903238677.html#">new book by master whiskey blender Richard Patterson and Gavin D Smith features Patterson on the cover with his nose headed glassward and goes by the title "Goodness Nose."</a> Cute, right? What's even cuter, although perhaps veering into the strange is that a six-foot high nose, based on Patterson's more modest proboscis has been spotted around Edinburgh as part the promotion for the book. The Edinburgh News reports that the nose has been spotted in the city's Multrees Walk, the Royal Mile and Princes Street Gardens. I'm hoping pictures surface soon, this I've got to see."<br /><br />I am particularly interested in this... because of our <a href="http://publicis-dialog-beam-team.blogspot.com/2008/10/le-nez-de-courvoisier.html">Le Nez de Courvoisier project</a> which is all about the array of aromas in our cognac.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com1tag:blogger.com,1999:blog-6479308991926152796.post-10601162605883846772008-10-31T07:27:00.000-07:002008-12-18T02:13:44.863-08:00Beam Launches Sylish new Rye Whiskey<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmQYlkJDlUZ_4SAjyGgoio5fp_eYyqYT1NmYPfE4sP-Khrg-HoQ1jZuWe9-ymcYwkjNGpVmzBciiLovpiwVlocofxOqfgE0Ie8rsas2rAJNGlKmXpMwMvrkW6zOybUpVJPggYTRR49lVtj/s1600-h/35b527876968cd213013f286b1498755.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 359px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmQYlkJDlUZ_4SAjyGgoio5fp_eYyqYT1NmYPfE4sP-Khrg-HoQ1jZuWe9-ymcYwkjNGpVmzBciiLovpiwVlocofxOqfgE0Ie8rsas2rAJNGlKmXpMwMvrkW6zOybUpVJPggYTRR49lVtj/s400/35b527876968cd213013f286b1498755.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5263325115734937826" /></a><br /><br />From <a href="http://www.luxist.com/2008/10/29/beam-launches-new-modern-rye-whiskey/">Luxist</a><br /><br />"Rye whiskey doesn't have a reputation for being a particularly modern tipple but Beam is trying to help that profile along with the introduction of (rī)1 Whiskey, the company's first ultra-premium rye whiskey. The (rī)1 (pronounced "rye one") has the slightly peppery edge to it that draws people to rye whiskey. When served with water, the fuirt and spice notes become more apparent. Of course rye whiskey has a natural home in Manhattans and Old Fashioneds but the they have also created a new cocktail, the Rising Sun, that uses lemon juice and orange juice. I haven't had a chance to taste what's inside yet but at least the bottle doesn't make you feel like you're drinking grandpa's booze. It sells for $46-$48 and future (rī)2 and (rī)3 editions are planned."<br /><br />Great looking bottle. A neat idea. And a great addition to the Beam portfolio.Brownershttp://www.blogger.com/profile/09494760235889452922noreply@blogger.com0