How to do Myspace well... and then badly

The beauty of using Myspace is its authenticity and the fact that it reflects the personality of the person using it. They should be idiosyncratic, interesting and not reek of being censored by a company's legal department. Thanks to http://glueplanning.typepad.com/glueplanning/

Lily Allen was happily doing the real marketing thing on myspace, so the record label decided they needed to copy the elements that worked and build their own ‘brand’ site. A cute site, but wasn’t it more authentic keeping her myspace page as the original and best place to go? it’s got ‘legal’ written all over it.

Compare and contrast:

http://profile.myspace.com/

vs

http://www.lilyallenmusic.com/