How to do Myspace well... and then badly
Lily Allen was happily doing the real marketing thing on myspace, so the record label decided they needed to copy the elements that worked and build their own ‘brand’ site. A cute site, but wasn’t it more authentic keeping her myspace page as the original and best place to go? it’s got ‘legal’ written all over it.
Compare and contrast:http://www.lilyallenmusic.com/