Ford - Bold Moves
Ford has embraced the seismic changes we are currently experiencing by admitting it is in terminal decline and inviting consumers to help it stay alive. This is a seriously brave move for what seems like a very staid company.
Basically Ford have thrown the doors open to the public to tell them how to turn Ford around and are using this content in reality TV format.
Thanks to Mike Iskas for this - please send me any comments on this as I'd like to hear more about it.