Jim Beam makes you strong like Arnie

With over 28,000 views this video is reasonably popular. What interests me is the comments such as (excuse the language in them)...

"jim beam is the shit, sooo much better then jack,."

In many ways, although this is clearly a random video and not made by an agency or endorsed by the brand, it does give the brand a massively masculine vibe. Just a bit of fun really.