This ad from Old Spice has been getting rave reviews and is a great example of a dusty brand doing something so good it gets talked about.
Here are some of the comments:
"I'm in marketing...and I must say...whoever the creative genius is that created the idea for this commercial...teach me more!!! Best commercial I've seen in a long time...and it had me wanting to really think...at a time of night that I usually try to avoid it. Please, show us more!"
" haha this should have been shown during the super bowl, if it would have everyone would know it as the best superbowl ad this year."