Tuesday, 22 May 2007

Love Film's Clever Targeting

I am a very happy user of Love Film (like Netflix but UK based) and was really intrigued when my square Love Film parcel arrived earlier this week. It was bulging with what turned out to be a sample of Cadbury's Bournville chocolate. What a clever way of doing targeted sampling. They obviously knew from my choice of Grand Designs Series 2 Disc A that I had ordered this DVD for my girlfriend... girlfriend's and girls love chocolate. Genius.

I wonder if this would work for some of our brands. You can tailor the brand used for sampling by person, film, film choice history and a whole host of factors. It's not intrusive and offers something unexpected and useful. For instance, Apple Sourz has a link to both Scrubs and Sex and the City through the Appletini...

See the evidence below.

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