'Pimms Harry' brought to life using social networks

Pimms have been doing something interesting online things around the central character from their TV advertising - Pimms Harry. There is a website at http://www.anyoneforpimms.com/ and there have been various things running on social networks.

There has been the opportunity to befriend Pimms Harry on Facebook and www.myspace.com/pimmsharry lets you join in with him on Myspace (screen grab below).

Good way to extend TV and radio campaigns and clever way of enhancing brand personality.


I expect to see more of this sort of activity as brands understand more about how social networks can be used creatively in support of advertising.

Posted by http://www.nickburcher.com/.