So that's how you do point of sale!
From The Coolhunter:
"It's not easy these days to create a point-of-sale display that truly stands out in the hectic visual environment of an average busy department store, yet alone one for Selfridges in London.
Manchester based True North were given the task to create a 'can't miss it' bespoke display system for Adidas Originals within the Offspring concession at the Oxford Street store.
Taking inspiration from the product itself where an Adidas shoebox becomes a table and the shoebox lid, a chair, they have created a display and "trying on" area where customers can fully immerse themselves in the brand. Launching this week, we suspect these will be the hottest chairs in London. By Brendan McKnight"
I really want those tables and chairs for my house!