Photography competition featuring J&B Whisky

I found this on Coolhunting:

"Chicago's Museum of Contemporary Photography recently announced the editions for their 2008 Fine Print Program. The program offers the opportunity to collect contemporary photographs by internationally recognized artists while supporting the Museum. Definitely a win-win for all involved.

An exceptional standout in the group is “Boy with Stockings / Whiskey and Cigarettes” (pictured) by New Catalogue. Luke Batten and Jonathan Sadler are the two Chicago-Based artists whose collaboration forms New Catalogue. The artists' characterize their work as “a visual research project that mirrors a stock image bank." Their series of work have provided extensive examinations on subjects ranging from the mundane (suburbia) to the controversial (Hitler), all blended with satire creating imagery reflecting the postmodern world and all at once lyrical, sharp and humorous. To see more of New Catalogue, their first monograph entitled “Big Ten Co-Eds, Preppy Girls and The Lost Cheerleaders” is available through Nazraeli Press."

These photos won a photography competition and are on sale for $300 here.

What will J&B make of someone who looks under age, smoking and drinking J&B with hints of cross dressing being associated with their brand?

Persaonlly, I think it's pretty cool and adds to J&B's arty, irreverent feel. The concept of photograpy (and other creative) contests for premium, introspective spirits is, very interesting. Especially when you get to sell the work and bring out the best in artists as well.