Tuesday, 6 May 2008

Introducing Gary Vaynerchuck - 'the social media sommelier'

Jeff Jarvis featured 'the social media sommelier' Gary Vaynerchuck in his Guardian column today and on his blog at Buzzmachine.com

"Before you read this, do me a favour and go to WineLibraryTV.com Be prepared for a jet engine in your face. That blast of personality is Gary Vaynerchuk, a 32-year-old merchant who has made more than 450 daily wine-tasting shows online - just him, his glass and a spit bucket.

The show, with its audience of 80,000 a day, has transformed Vaynerchuk into a cultural phenomenon. He has appeared on two of the biggest TV talk shows in the US and in the Wall Street Journal and Time. His book, Gary Vaynerchuk’s 101 Wines, comes out next week and the day he announced this on his internet show, his fans immediately pushed it to No 36 on Amazon’s bestseller list. He has a Hollywood agent. He makes motivational speeches. And he has only just begun. Gary Vaynerchuk is on his way to becoming the online Oprah."

See the full article at Buzzmachine here or on the Guardian site here

Previous post on this blog about a similar idea - the Winery channel - here

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