Thursday, 29 May 2008

West Eleven Cocktails

With cheesy disco drinks a thing of the past and dressing garish blue cocktails with sparklers a distant memory, people are waking up to the fact that the cocktail is not just a means to an end. It certainly doesn’t belong solely on your best friend's hen night or during the first week at the Freshers' week.

The cocktail has recently been going from strength to strength. After a period in the doldrums during the '80s it has found its feet again and since the Millennium the mixed drink is back, it’s here to stay and it’s a little more grown up this time with cocktail bartenders looking to chefs and sommeliers to understand flavour, balance and depth of taste, today’s cocktail is infinitely more refined than that of yesteryear.

But away from style bars or five star hotels where do your get hands on one of these delights? West Eleven cocktails was set up to look after the people who want a great drink, but not necessarily in a bar environment.

West Eleven have selected classic styles of cocktails and tweaked them to add a modern twist. The range includes the Elderflower Collins, Passionfruit Mai Tai, Blueberry Bramble, Classic Mojito and Pomegranate Cosmo. These are real cocktails in a bottle, made from the finest, freshest and most authentic ingredients. They taste as fresh and as balanced and as premium and as lovingly prepared as if the bartender was standing right in front of you. I have sampled these cocktails and have to say they are delicious!

Visit the website at and watch the cocktail ads which are like mini brand animations, very nice.


Blogger Yann said...

We recorded interviews about the West Eleven range with mixologist Ben Reed .. this was then used in 5 typographic animation ..
check them out online:

recently, Gianni Alen-Buckley appeared on CNBC to talk about both the range and why cocktails seem to have survived the recession;

7 September 2009 at 04:26  

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