Anyone wanting to learn how to do luxury booze marketing could probably take a leaf out of this book from LVMH.
"French luxury goods conglomerate LVMH is best known for its marquee property Louis Vuitton, but the company has also amassed the world's most amazing collection of top-class wine and spirits brands under its Moët Hennessy group. The incomparable portfolio is celebrated in a suitably lavish new book called Distinctive Vintages ($200, right) just out from Flammarion.
Moët Hennessy owns too many luxury brands to list, but to name a few: Hennessy Cognac; Moët & Chandon, luxe Dom Pérignon, Krug and Veuve Clicquot champagnes; Belvedere and Chopin vodkas; Glenmorangie and deliciously smoky Ardbeg single malt Scotch whiskies; and the famed Chateau d'Yquem wine, synonymous with the finest money can buy.
The book focuses on the collection of fine French wines and spirits, personified in three regions that are "as noble as they are prestigious": Cognac, the ancestral birthplace of Hennessy; Champagne, home Dom Pérignon and its confreres; and Bordeaux, graced by the magical Château d'Yquem. It offers both a practical guide to the three regions as well as an explanation of the different vintages and results produced by the famed houses."