Grand Theft Auto and Coke
Coke has received a range of feedback from genius through to abhorence. Either way it's a neat idea and a sign of things to come.
Made by Wieden and Kennedy and Nexus Productions.
I can't help thinking that other brands would be more suited to exploring GTA's possibilities. A brand with negative baggage such as Coke is always going to be accussed of interference and ulterior motives whereas a brand more in keeping with GTA would have been more successful.
Thanks Mike for this.