NewMindSpace.com
These guys are great...
"Newmindspace is interactive public art, creative cultural interventions and urban bliss dissemination based in New York and Toronto."
One of their stunts was an organised, impromptu pillow fight...
Another was an Easter Egg hunt...
Comments on the Easter Egg idea can be read here.
They are open source and make use of Flickr, google maps and blogs to support their movement. So far they are only doing stuff in New York and Toronto... hopefuly they'll do something in London soon.
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