From Yes but no but Yes:
"Nike and Burger King get a lot of kudos for having innovative online offerings, but for my money, one of the most interesting sites created in support of a brand is Absolut.com. Over the years they've created many thought provoking pieces based around the arts, and are always updating and refreshing. Check out the latest piece to go live - The 100 Absolutes - where you can nominate your favorite - well, anything really. It's not a new concept, but I love the way that it's been implemented."
It's a great website, tremendous idea, looks awesome and also serves as a research project.
The site was created by Great Works from Sweden who have also built sites for Absolut Bling Bling and created the internal marketing material for Ruby Red.