Sylvester Stallone at Everton

Whichever PR came up with the incredible idea of sending Sylvester Stallone to the Everton vs Reading game last Sunday deserves a medal. Sly was the main feature not only at the pretty mundane game but also on Match of the Day 2... what better way is there to tell a few million of your target market all about your film?

Very canny.

It certainly got talked about; by 30,000 people at the game, the commentators, the press and the presnters on Match of the Day 2!