Budweiser launches virtual currency

How much is a Bud Buck worth? Well, as it's a virtual currency, its value can change randomly and become anything ranging from $5 to $100... The Bud Bucks are the main gimmick used in the new Budweiser online campaign which debuts today in the UK. Bud drinkers are encouraged to collect the unique codes they find on beer's bottles and cans and text them or submit them through the site in order to get Bud Bucks in exchange.

The accumulated Bud Bucks can then be exchanged for a series of prizes and/or to buy Budweiser merchandising in the dedicated virtual store.