Thursday, 15 February 2007

Verve Cliqueot Viral Chain Letter



"Hello all Champagne lovers. Send this message to 10 people, with a copy to markp@spier.co.za


Veuve Clicquot France will contact you in order to deliver to you a
case of champagne in three weeks. They are doing this to enlarge their
database.

It does work and you receive 6 bottles in 15 days.

Mark L. Parsons, Director
Education and Hospitality Services
for Wine, Food & the Arts
Spier (Pty) Ltd
P.O. Box 1078
Stellenbosch, 7599
South Africa
021 809 1985 office
082 788 4911 mobile
markp@spier.co.za"

Will it work? Unlikely. Is it legal to contact people who might be underage? Is it right to reap email addresses without prior approval?

This is a great example of how careful you've got to be with viral booze marketing.

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