Radio Jamesons Pandora Tie In
Jameson's have launched their own radio channel on Pandora.
"I like the way Jameson has tailored a call-to-action with the publisher site in mind. Pandora is one of my favorite things on the web, and Jameson's is one of my favorite whiskies, so I admit I'm curious about what "Radio Jameson" has to offer. Unfortunately it changed to a Chase Freedom ad a few minutes later when I went back to look, so I guess I'll never know."
It's a great example of a brand not shouting, but acting as a verb: making people's lives more dynamic.