Local Currency

Great article from the New York Times about local currency in Germany. Apparently, certain areas of Germany have reacted against the all consuming Euro and have set up their own currency. It is designed to be used to purchase local goods and has inflation built in meaning that people are encouraged to spend it quickly.

I think this is interesting as it highlights the fact that people do like to live localised lives which ties into sites such as outside.in and our previous post on hyper-localisation.

As extreme targeting gets more and more sophisticated we are going to see more of these symptoms and examples cropping up.