Friday, 2 March 2007

Guinness overload: the blog

The clever chaps at Guinness have got a blog to support their work in the UK. It's a great way for them to support their brand activity and generate buzz and build a community.

It's from here for instance that they launched Guinness Red in selected bars around the country - giving the participating bars publicity and extra footfall.

It's a great piece of communication and should be an important component of any brand's activity.

Here's what they have to say Guinness Red:

"For more than 2 years we have beavering away on our newest baby - Guinness Red and it is fantastic to be able to finally set it loose on you all!

As you may have seen over the last week we have started to install Guinness Red in pubs all over the country and we will be continuing more of the same for the next week or so until we are in over 140 pubs from Bournemouth to Aberdeen and Cardiff to Newcastle.

Because it is only a test at this stage (we are keen to see what everyone thinks of it first before launching it fully) we are in a small number of outlets - 141. So far, it is available in all 71 O'Neill's"

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