Friday, 2 March 2007

Guinness Chair for London Irish

Guinness have continued their brand innovation policy by launching a "Guinness Chair". The chair is designed to offer London Irish supporters the ultimate rugby watching chair at their ground. They've timed it perfectly to conincide with the 6 Nations using England captain Phil Vickery to promote it in London's Metro newspaper.

This is hot on the heals of the Guinness Marmite launch last week and maintains Guinness's momentum and enforces their brand energy. Apparently Guinness Red is about to be launched too. People are talking about Guinness and thanks to the strenght of their partnerships and the fact that they are constantly fresh and in beta.

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