Friday, 2 March 2007

Guinness + le cool

Guinness are the first brand to advertise on le cool London's weekly newsletter. It's OK, but isn't contextual and only links through to their brand site. There's a much bigger opportunity to create ads that mean something given their context and that tie into events that are listed.

It shows that Guinness are on the front foot and have strong forward momentum.

Labels: ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home