Molson forced to pull 'Canadian Nation' Facebook campaign

Molson have been forced to pull a University targeted Facebook campaign after accusations that it was promoting irresponsible drinking. Think this is a good example of the difficulties of promoting alcohol using social media and UGC.

More here:
http://www.nickburcher.com/2007/11/molson-pulls-canadian-nation-student.html
http://www.theglobeandmail.com