Martell Chateau de Versailles Cognac
"The latest version of Martell Cognac was recently launched with a party at the Palace of Versailles. Why there? Because their latest limited edition is the Château de Versailles Exclusive Edition. The limited-edition VSOP will be sold in a bottle with the Versailles Sun King motif and comes in a box that opens out into the shape of a golden flower. It will first be sold exclusively by travel retailer DFS Group in the new Singapore Changi Terminal 3, which opens in January 2008 for $99 Singapore dollars. The Moodie Report has a lovely slideshow of the Versailles launch."
By Deidre Woollard on the luxist blog.
The launch event at King Louis XIV's palace featured a feast for 170 guests, including international media representatives. The food was created by Michelin-starred chef Alain Senderens.