Friday, 18 January 2008

Patron Social Club Trend Spotting

A nice piece of CRM from Patron. Members of the Patron Social Club receive monthly downloads to keep them up to date with the latest trends and current Patron activity.

In this months issue... Faking it: Urban dudes donning outdoor chic, Taxicab confessions, karaoke style, Patron Movie Events and ID your bottle.

Patrón, along with Landmark Theatres, has invited a number of Patrón Social Club members to be guests at exclusive movie events nationwide. The appropriately named series, Margaritas, Mojitos, and a Movie, invites guests to enjoy on-the-house Patrón cocktails, appetizers, and tickets to a movie of their choice.

In an attempt to develop stronger consumer relationships, Patron are using trend sharing and trend watching to their advantage. Members are invited to check out "The Latest" to find the latest and greatest trends and contribute to the mini blog to help up the social ante.

Standing by for next months installment, very handy for keeping an eye on the competition!


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