Thursday, 17 January 2008

Jennie will walk you to your next drink

This is an interesting idea from Johnnie Walker. As reported in Brand Strategy's blog, Jennie is a digital avatar that sits on your mobile and directs you to JW-partnered events, promos and bars, and will help you order a cab home.

More in Contagious.

This launched in Singapore. Agency: OgilvyOne

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Anonymous Browners said...

Great find Victor. Really interesting stuff from Johnnie Walker....

Maybe they should redo the Yellow Pages "let your fingers do the walking" campaign... it's got the right brand colours afterall!

17 January 2008 at 09:27  

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