BBH and Johnnie Walker Keep Winning

Well done for winning the IPA Effectiveness Grand Prix 2008.

Taking Luxury to New Levels

You can always rely on Johnnie Walker Blue to do things properly. So true to form, they have absolutely nailed this. It could barely be more luxurious. Great idea.

From Luxist

"Some special books come with online access codes bringing additional insight into the topic, a beautiful handmade bookmark or an original signature of the author but the 'By Appointment Only' diary from Johnnie Walker Blue Label is more than just a place to log your writings -- it is a doorway to exclusive events and services. Included in this expensive holiday package are tickets to the Monaco Grand Prix 2009 and Johnnie Walker Golf Championships, a bespoke blending experience with a Johnnie Walker Master Blender creating your very own whisky, and access to a premiere concierge service offering more Johnnie Walker experiences at your fingertips.

The leather bound diary, of which there are only three, is priced at an impressive £95,000 and comes from luxury stationer Aspinal of London. There are an additional twenty diaries available for £2,000 with access to the services and events above as well -- the difference in price I am sure accounts for less luxurious accommodations or some other discrepancy in experience but nonetheless would make a spectacular gift."

Good for getting talked about.

Diageo caught voting for own brands in Drammies

This embarassing story is from the just-drinks site:

"Diageo has been forced to apologise to the organisers of a Scotch whisky awards, for voting repeatedly for its own brands.

"Kevin Erskine, the owner of thescotchblog.com, noticed earlier this week that a raft of votes for the upcoming 'Drammies' had been sent from the same URL, at Diageo. Speaking to The Guardian, Erskine said: "I noticed some of the votes were coming in with the same format, the same two addresses and the same votes. They were clever enough to use different names each time, but the URL was the same."

"When contacted by just-drinks today (16 January), a spokesperson for Diageo said: "What we have here is an over-exuberant brand manager in the US who sent an ill-advised round-robin note to a number of his colleagues urging them to vote for our brands in the Drammies.

""We certainly don't condone this behaviour, and have apologised to the organisers of the Drammies."

"Diageo's Johnnie Walker Scotch brand has been nominated for a Drammie."

Thanks to Ian Buxton for this one. There is more information on the Drammies on inebrio.

Jennie will walk you to your next drink

This is an interesting idea from Johnnie Walker. As reported in Brand Strategy's blog, Jennie is a digital avatar that sits on your mobile and directs you to JW-partnered events, promos and bars, and will help you order a cab home.

More in Contagious.

This launched in Singapore. Agency: OgilvyOne

Johnnie Walker Has Your Name On It!

"Sure a bottle of Johnnie Walker Blue Label is a significant and posh gift as it is ($200) but think of the additional impression it will leave if the recipient's name is engraved on the front of the bottle! This service is available for a limited time for FREE at various locations across the nation and through their consumer care line. Consider the possibilities for your signature bottle: "Not a breakfast beverage" or "Share only with the worthy"."

By Laura Malesich on the luxist blog.

Alcohol can be seen as a rather impersonal gift, so this is a great initiative. More and more brands are now offering personalised versions of their products for gifts or special events, such as weddings. Even M&Ms are in on the act.

Cannibals drinking Johnnie Walker

Very weird post from BoingBoing:

"Chop open the humanoid piñata corpse, rip away her skin, then nosh out on what's inside. The wounds you create "bleed" edible blood."