Wednesday, 17 December 2008

Burger King launches meat-scented fragrance

Bonkers. But getting a fair bit of media coverage. And very true to form of Burger King to do something whacky that centres on their superior burgers. You can see this through recent work on Whopper Freakout, Whopper Bars and the recent Whopper Virgins campaign. This is from Brand Republic:

"Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4 (£2.56) and has aptly called it "Flame".

The men's fragrance, which is being sold at a New York retailer and online, is being touted as "the scent of seduction, with a hint of flame-broiled meat".

Meat-loving consumers can buy a bottle of the scent for just $3.99.

Burger King has also launched a website called FireMeetsDesire.com to accompany the cologne.

The site reads: "The Whopper sandwich is America's favourite burger. Flame by BK captures the essence of that love and gives it to you."

Users are also greeted with the caption: "Now you can set the mood for whatever you're in the mood for."





Burger King released the fragrance earlier this week and an informal survey carried out by the Boston Herald revealed that some men would actually wear it."

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