Wednesday, 12 November 2008

5 Types of American Men

I spotted this on PSFK and thought it might be useful for some of Beam's whisky brands.

"At Future Trends 08, Spike TV presented research that they released earlier this year. The research has obviously been created to help sell advertising but for anyone out there who is making products, services or communications for men in America, it might provide some useful data points. Luckily, you readers don’t have to make it to Miami. Simply download the PDF here and a summary is on this page here."

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