Thursday, 6 November 2008

Taking Luxury to New Levels

You can always rely on Johnnie Walker Blue to do things properly. So true to form, they have absolutely nailed this. It could barely be more luxurious. Great idea.

From Luxist

"Some special books come with online access codes bringing additional insight into the topic, a beautiful handmade bookmark or an original signature of the author but the 'By Appointment Only' diary from Johnnie Walker Blue Label is more than just a place to log your writings -- it is a doorway to exclusive events and services. Included in this expensive holiday package are tickets to the Monaco Grand Prix 2009 and Johnnie Walker Golf Championships, a bespoke blending experience with a Johnnie Walker Master Blender creating your very own whisky, and access to a premiere concierge service offering more Johnnie Walker experiences at your fingertips.

The leather bound diary, of which there are only three, is priced at an impressive £95,000 and comes from luxury stationer Aspinal of London. There are an additional twenty diaries available for £2,000 with access to the services and events above as well -- the difference in price I am sure accounts for less luxurious accommodations or some other discrepancy in experience but nonetheless would make a spectacular gift."

Good for getting talked about.

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