Friday, 22 February 2008

How to reach a football crowd

A sweet little viral video by Saatchi & Saatchi for Carlsberg.

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Anonymous Joe Smith said...

That's great. I wonder how much it is to advertise on the public address system at half-time.

Nothing much happens at half-time, apart from a few penalty competitions for kids or a hit the crossbar challenge. You often have thousands of people of a clear demographic group standing around with nothing to look at or listen to for 15 minutes. If that isn't a great advertising opportunity, I don't know what is!

25 February 2008 at 10:46  
Anonymous Paulhinio said...

When I was younger I phoned up Chelsea and told them to read a message out for a friend of mine (who was 13) that his wife was giving birth.

The match was televised and it got read out, you could hear all the crowd cheer, it was a great day : )

27 February 2008 at 09:22  

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