In the spirit of Carharrt's brand they have taken the opportunity of having some fun demolishing their old site. Great example of brand behaviour even if the execution isn't mind blowing. Neat idea.
This is the extract from Three Minds where I found it:
"Apparently the Carhartt website has undergone a redesign and they are enlisting their users to help destroy the old site. The implementation of this could have been a little stronger, with more tools to use, but I like the concept of having some fun with the old website to introduce the new one. Once you destroy the old homepage, you get to see the new one."
Next time we update a site, or tear one down and start again this is worth keeping in mind.