Carharrt Demolition

In the spirit of Carharrt's brand they have taken the opportunity of having some fun demolishing their old site. Great example of brand behaviour even if the execution isn't mind blowing. Neat idea.

This is the extract from Three Minds where I found it:

"Apparently the Carhartt website has undergone a redesign and they are enlisting their users to help destroy the old site. The implementation of this could have been a little stronger, with more tools to use, but I like the concept of having some fun with the old website to introduce the new one. Once you destroy the old homepage, you get to see the new one."

Next time we update a site, or tear one down and start again this is worth keeping in mind.

www.sauzatequila.com

Introducing sauzatequila.com. It's time to think of Sauza Gold & Blanco in a completely new way... Fresh and Unexpected.


And fresh and unexpected our new site certainly is. With a 3D animation navigation system, energetic and exciting movement through the site and featuring our over sized fresh new packaging, the site offers consumers a stimulating and refreshing adventure into the world of Sauza Gold & Blanco, providing them with a tequila experience unlike any other.


Learn more about the Sauza family and history, explore how Sauza Tequila is created, make your mouth water in Cocktails & Shots or check out the fun people are having at Sauza Gold & Blanco events that are happening all over the world.


This is one tequila experience that won't leave a bad taste in your mouth, go to www.sauzatequila.com and enter the refreshing and appetizing world of Sauza Gold & Blanco.

www.hornitostequila.com

Welcome to the world of exhilarating pleasure that is Hornitos Tequila. The new, sleek site brings our premium brand to life online, offering consumers a smooth journey around the intruiging and stimulating world of Hornitos.


A major relaunch in July 2007 saw the introduction of new Hornitos packaging, a new brand positioning, new creative campaign and exciting new variants – Plata and Añejo – completing the offering of a family of 100% agave tequilas. These elements come together at hornitostequila.com where browsers are immersed in the brand and can explore areas such as the making of Hornitos, worldwide events and how to create the perfect Hornitos cocktail bursting with lively agave flavour.


An aesthetically appealing design, ease of navigation and extensive, engaging content make for a very enjoyable visit and a site we should all be proud of. Log onto www.hornitostequila.com and discover all the exhilarating pleasure Hornitos has to offer.