"The printing press did for communication what the Internet is doing for marketing. Both changed the medium of mass communication and both revolutionized the way things get done. We are starting to see a new trend these days with all of the Web 2.0 applications out there. The Internet has reached critical mass allowing social networking sites to catalyze the evolution of marketing on the web and we are beginning to see a merging of the "old" and the "new" ways. As a result, we would like to introduce a new series of posts on Marketing 2.0 that revolve around the ideas below." (Pronet Advertising)
In the spirit of Web 2.0 here is a section from Wikipedia on the topic:
"Marketing 2.0 is an evolution of Marketing that leverages the social networking aspects of many new websites. Frequently called Web 2.0, these sites reach millions of people via social networks and can involve media such as pictures, videos, blogs, social bookmarks, and feeds.
The interconnnectivity of social networks combined with their ability to communicate a variety of mass media forms can be used to advertise/market in novel ways. Companies can supplement traditional marketing methods with Marketing 2.0 for things like branding, hype, promotion, and public relations.
The fast food giant Wendy's created a profile for their square hamburger character from television commercials on Myspace.com. This character was then added to the "friends" list of over 90,000 profiles resulting in a significant amount of unpaid advertising.
The Weinstein Company posted an eight-minute clip of their movie "Lucky Number Slevin" on YouTube prior to its release. This movie ended upon the homepage in the category of "most popular videos of the day" and received 4.5 out of 5 stars from YouTube visitors.
Other websites that can be used for Marketing 2.0 include Flickr, Digg and Del.icio.us."
For podcasts on everything to do with Web 2.0 and Marketing 2.0 visit the New Media Knowledge website to listen to podcasts on topics such as Content 2.0, Social Networking, Folksonomies and Invisible Culture.