Online bars are a possibility

Diageo has got an online bar which allows you to explore the Diageo range and see how the different spirits are best mixed. Whilst this is a really neat solution it seems that things are moving so fast that a fully interactive Second Life bar might be a more exciting concept.



Below is a sample of an off the shelf bar you can buy with Smirnoff in the backbar.



Maybe we should have a Beam bar in Second Life... it would be a great way of interacting with consumers and a chance to do something innovative.

At the moment some brands such as Amstel and Smirnoff have bar kit for sale in the Second Life Boutique such as the barrel below for 375 Linden Dollars: