Laphraoig You Tube video/ad
Amazing ad/video made by a random consumer! Many brands would give their right arms for this kind of consumer engagement - this isn't a one off for Laphraoig either. They have a really well written Wikipedia page demonstrating how much love the brand has as well as loads of photos of their brand being portrayed in a cool way on Flickr
Better still is Johnny Fubar's Laphraoig photoshoot on Flickr. He's basically taken 42 pretty stylish, arty photos of Laphraoig and posted them online. To see more click here.