Rubber Band Bottles

From Coroflot:

"TwentyFour Wine uses rubber bands as its label. In doing so an everyday item is transformed into something beautiful. This reflects a good wine's ability to transform a normal meal or occasion into something more meaningful and unique."

Oozey bottle design. It's playful, tactile and something to talk about. I wonder if this popped up on the Stormhoek project.