Zooppa is an online community site dedicated to hosting and facilitating online user generated content.
Brands use Zooppa to host their brief and then set the creative community loose on the brief. The results are plentiful; amongst the mound of videos is some really interesting work. Rather than read this why not visit the site itself and see for yourself.
It's great to see someone fill the niche that is facilitating user generated content creatition.