Monday, 18 August 2008

Monkey Shoulder Illustrations

From The Illustration Site:

"One of the world's most respected distillers, William Grant & Sons, has commissioned a series of illustrations from Jonathan Williams to help build an identity for a new triple malt whiskey called Monkey Shoulder.

Aimed at a younger generation, Monkey Shoulder challenges more traditional perceptions of the classic drink, rebranding it without losing any of its sense of heritage.

Monkey Shoulder is a vatting of three single malts (Balvenie, Glenfiddich and Kininvie), placing it somewhere between a blended and single malt. The smooth vanilla notes of Monkey Shoulder make it an ideal whisky for cocktails, drawing praise from critics and bar-tenders alike.

Williams can vouch for that personally: “I live about an hour from the distillery in the Highlands of Scotland so (unusually for me) I actually met the client and enjoyed a VIP tour of the distillery!”"



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25 August 2010 at 04:24  

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