Green Ambient in Amsterdam

From Wooster Collective:

Green 360 Vodka

Given the enormous tide that is building around the issue of Green this and that the Vodka 360 brand is fascinating. The ad says it all really. Should all of our brands be following suit? Should we be putting an eco plan together?

Drink resonsibly...

Drive responsibly...

Exist responsibly.

From Beverage World:

"Going green has become chic with the launch of 360 Vodka, the world’s first eco-friendly super premium spirit brand. Made with the finest American grain to ensure a silky smooth finish and a unique, state-of-the-art production process, 360 Vodka’s distillation process is 200 percent more efficient than the conventional pot still method. The vodka also is packaged in a striking, crystal-like bottle that’s made from 85 percent recycled glass. Through its “360 Close the Loop” campaign, Earth Friendly Distilling, a division of McCormack Distilling Co., will donate $1 to eco-friendly organizations with every bottle cap returned to the distillery."

This is the tip of the iceberg.

Refill Packs are good for the envorinment...

Muji seems to sell as many refills as it does pens. Schwartz Spices must sell a large proportion of its goods in refill packs as opposed to heavy glass jars.





Maybe this could incorporate something as ecologically friendly as this from Springwise:



Could we experiment by selling our glass bottled booze at a price premium in very stylish bottles and then sell subsequent refill cartons at discounted prices? It would be a great step in the right direction environmentally...

Some wine brands are using Tetra Packs to do this although there is some doubt about their recycling credentials too.



Also, as we have commented previously, non clear glass bottles can't be recycled and often get used as road aggregate... therefore any bottle that isn't clear should be ditched in favour of see through glass or something even more environmentally sound.

This can't be done half heartedly.

Corn is for Cars. Sugar is for Soda

From PSFK again:

Jones Soda, the soda company widely known for its consumer-submitted label designs, has announced their plan to use Pure Cane Sugar rather than High-Fructose Corn Syrup in all Jones products. Advertising the transition with a cheeky, "Corn is for Cars...Sugar is for Soda" tagline, Jones was motivated by a growing population wanting less and less HFCS in their diets and that: ...it tastes better and overall it's better for the environment (No GMO’s). So leave the corn for your cars, and keep the sugar for your soda.

Clear Glass is better for the environment than coloured glass

From the Observer last Sunday:

"Crucially, recycling glass reduces the need for energy-intensive quarrying of silica and lime. For every tonne of recycled glass used, 1.2 tonnes of raw material is preserved. Besides, glass recycles beautifully precisely because it contains such simple materials. It can be turned back into jars and bottles using the minimum of energy except - and herein lies the problem - if it's green glass. Because the UK is a prolific wine importer but produces very little wine, traditionally more green bottles have been left sitting on the wall than we have use for. They used to be piled up in green-glass mountains and shipped to South America for reprocessing, but now they are crushed and used as aggregate in road building.

Granted, assisting in the expansion of UK motorways won't earn anyone an ethical halo - which is why wherever possible you should try and buy clear glass. In fact, there's a shortage of clear glass returned for recycling. Pubs, restaurants and bars could contribute some of the 600,000 tonnes of glass they generate each year, 80 per cent of which is chucked into landfill. The exceptions include the Strada restaurant chain and Young's pubs. Their glass is now recycled by an innovative firm, Smash & Grab (smashgrab.co.uk), which rescues the equivalent of 625,000 wine bottles from landfill each year."

So let's all make sure we use clear glass as a way of doing our bit for the environment.