NYC Day of the Dead Event Sponsored by Hornitos

Trawling through Technorati, I found this great pictoral review on Flash Eccentric of the Hornitos sponsored Day of the Dead party in New York...

"Firstly, nobody can beat Heidi Klum’s costume. Next, I can’t beat everyone else. I promise - next year, I’ll put more thought and effort into my Halloween costume. Refinery29 snapped some awesome costumes which the “it” people in NYC were dressed in, at the Hornitos Tequila sponsored Day of the Dead-themed party."

Here are some of the pictures.











And here's the commentary from Refinery 29's blog...

"With Halloween falling on the Friday before the election this year, there was a double-dose of pent-up energy for the holiday. And there was no better way to relieve it than at the Hornitos Tequila sponsored Day of the Dead-themed party. The fete was held at a huge warehouse-like space on Cortland Alley and hosted by Earnest Sewn's Carlos Quirarte, Matt Creed, Matt Kleigman, and Taavo Somer of Freeman's fame. Somer described the decorations as "like the set of ¡Three Amigos! during Día de los Muertos as seen through a tribal pink mescaline dew." With Hornipolitans in hand, guests rocked out to performances by local favorites Lissie Trullie and The Virgins. Party attendees of the night included Mary Kate Olsen, Nate Lowman, Theodora Richards, Harley Viera Newton, Leo Fitzpatrick, and Rogan, who was dressed as a giant Jesus roaming around on stilts.

Our Style Director, Piera Gelardi, was judging the midnight costume competition, along with Scott Campbell, Waris, and Julie Gilhart, but didn't hear her name called. Our absentee vote named Gia Bahm—dressed as this iconic Annie Leibovitz photo of John Lennon and Yoko Ono—the winner. Side note: Our friend Shelly lost her wallet that night. Ay carumba! But it was returned to her yesterday by the bartender Juan who found and returned three wallets that night. What a guy!"

Looks like a great event. And as an aside, these are some of the best event photographs I have seen for ages. Top work from snapper Olivia Jade Horner.

Moonshine Media Private view sponsored by Hornitos

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Henrdick's Masked Ball

Just spotted this on Londonist:

"For those of you in London this Easter weekend, there's a treat for you. Oh yes.

Good Friday will indeed by very good because that's the evening of the Hendrick's Spring Masked Ball, a most glorious night of gin-flavoured hedonism, elaborate costume and fantastic facewear. Organised by the decadent chaps of The Last Tuesday Society, we know from their reputation at previous balls that this is going to be rather fabulous and as well as an intriguing musical line up of DJs and the frankly disturbing Punch & Judy show, there will also be the chance to...

"...Gorge Yourselves at Suzette Field's Famous Cheeseboard, Viktor Wynd's Midnight Feast of Yesterdays Cakes & The Fruits of Ridley Road & Their Chocolate Fountain

Detox Whilst You Tox as Martin Ahearne Brings The Little Organic Juicebar from Upper Street and helps you juice the surrounding fruit and vegetables and mix them with Mother's Ruin

Amuse Yourselves With the Broken Toys of Dalston Oxfam Shop & Their Preplayed Games"

So leave that full face zip-up gimp mask at home and wear something with room to sip a gin cocktail and nibble one of yesterday's cakes. It never suited you anyway. Apart from obligatory masks, the dress code is opulence, ball gowns and 'fancy' and prizes will be given out for the best dressed people, the most virginal smile and the greatest mask. Rah. See you there?

Hendrick's Masked Spring Ball, Arts Theatre (Covent Garden), Friday 21 March. Tickets are £12 in advance or £15 on the door, £50 for a family ticket for 5 in advance only. For more information and to book, go here."

What's great about this is that the event is very Henrdicks. It's niche. It's interesting. It's surprising. And they're doing brilliantly to sell tickets to the event and get publicity as a result. The readers of Londonist have all been exposed to a cool piece of Hendrick's activity. And at very low cost.

House of Courvoisier featuring Musiq Souldchild