Veuve Cliquot NotCot Extravaganza

I'm not going to post everything because it would take too long. But follow the relevant links and you'll see just how amazing this experience was for Jeam Aw from Not Cot.

First of all Veuve whisked Jean over to Paris from LA and provided her with a cool array of branded goodies in her hotel...





First port of call seems to have been a trip to see the Veuve Chateau... in an orange Bentley!







Loving the sat nav...

And then they had the most amazing demonstration of the recent Riva / Veuve collaboration - as they were taken on a gourmet river boat trip, with a champagne pairing meal.









The food and chapagne pairing looks awesome...











And they had another meal to celebrate the launch of the new Veuve ice bucket...







I've got 3 comments about this.

1. Veuve have done an awesome job - all of their ideas are inspiring and fit into the luxury lifestyle, champagne drinking experience. The stuff they have made and the people/brands they collaborate with are spot on. It all reflects well on Veuve and gets people like Jean talking about their brand.

2. Great idea to invite the likes of Jean to the Chateau. All the little extras such as writing pads and city guides show this is a brand with attention to detail. This is a very successful mechanic for generating PR.

3. I want Jean's job!

Veuve Cliquot Riva Partnership

From NotCot:


"Classic Italian yacht maker, Riva, (yes, the ones that you can stick a Lamborghini engine in) teams up with Veuve Clicquot in their latest beautiful design collaboration, that makes me dream of living the dolce vita lifestyle, and has me desperately yearning to hop a plane back to Italy to relax on Lago di Como.

They have launched La Grande Dame by Riva Collection which includes three products in mahogany, chrome and leather - the Cruise Collection, Cruiser Bag, and ice bucket ~ the Cruise Collection contains 4 bottles of La Grande Dame 98, 2 magnums of La Grande Dame 88, 6 champagne flutes Riedel and 6 water tumblers, plates, table mats and cutlery ~ the Cruiser Bag contains a bottle of La Grande Dame 98 and two champagne flutes. Full photo spread to help you fantasize about the Riva/Veuve Clicquot lifestyle on the next page… as well as some background on the incredible story of Riva… and i found some amazing original sketches of the various Riva boats over the last 40 years worth taking a peek at!

p.s.
no, i’m not condoning drinking and boating ~ have a designated driver?

And on a side note ~ for those of you unfamiliar with Riva… to be honest it was vaguely familiar with it, and upon a call to my dad, i’ve suddenly spent the last few hours flashing back to the 70’s hearing his tales about Riva’s in their prime, family friend, Gino Gervasoni, who was partner to Carlo Riva since 1950 and took over in 1971, how the owner of some of the hottest Singapore nightclubs now used to be the main Riva rep for all of asia… so, surprisingly, i must say, one of the awesome perks to running this site, is getting a chance to find out more of the secrets in my parent’s pasts!

As for Riva - the story dates back to 1842 Lago di Como (see the full story at the bottom of the post) ~ It stays in the family generation after generation ~ they start mass producing in the 50’s as waterskiiing begins to take off ~ and it really becomes seen as the Ferrarri/Lamborghini of the sea in the 50’s, 60’s, and 70’s when they capture the attention of the film world (yes that’s Brigitte Bardot in ‘68 in the bottom left of the top image) ~ in the 70’s they introduce Fiberglass production ~ in 1969 Carlo Riva sells the yard to the American company Whittaker ~ and Gino Gervasoni, his partner since 1950 takes his place ~ in 1991, Rolls Royce takes control of the company and Gervasoni (married to Carlo Riva’s sister) steps down, ending the family legacy with the company ~ and in 2000 Italian Yacht powerhouse, Ferretti, takes over and continues to run Riva today. Going through the history in pictures is a fascinating quick study on the history and evolution of the luxury/speed boat industry, and the images and stories of the 50’s, 60’s, and 70’s seem like such a romantic, nostalgic, fun era to have missed out on!







1) Cruise Collection: a “made to measure” piece and costs $80,000 - comes with 4 bottles of La Grande Dame 98, 2 magnums of La Grande Dame 88, 6 champagne flutes Riedel and 6 water tumblers, plates, table mats and cutlery.


2) Cruiser Bag: Limited Edition piece (only 300 pieces available) - includes a bottle of La Grande Dame 98 and two champagne flutes. Available from July and costs $425

From a design standpoint, i can’t not share some of the gorgeous sketches of Riva’s boats as well!



I love this “myth” of Riva:

The Riva myth starts on the banks of Lake Como, in Laglio, in 1842. One Spring day a fisherman arrives from Sarnico, a village on Lake Iseo in the province of Bergamo. Stunned by how the young Pietro Riva, born in Laglio on 12 March 1822, is repairing his boat that has been damaged by a load of bricks, the visitor proposes he go to Sarnico to repair two boats that have been damaged by the Oglio River bursting its banks and throwing them against the rocks on the river bed. Covering the seventy miles that separate the two lakes marks Pietro’s emancipation and the birth of Riva’s history.

Pietro’s skill is noticed once again in a wooden hut on the River Oglio and his ability as carpenter finds an environment willing to offer him boats both to repair and build. The first commission he receives is for a “fishing boat and Comacine type rowing boat”, probably a streamline “inglesina” for one, two and three rowers. The young Riva is able to set himself up and, ten years later, marry Lucrezia Taroni. They have five children: Angelo, Francesco, Ernesto, Erminia and Luigi.

Ernesto is sent to Laglio to learn the trade and on returning to Sarnico joins his father as a skilled carpenter. He senses engines are the future and proposes they build larger models. A new yard is needed, built on the other side of the bridge over the River Oglio: it is the so-called “tesone”, due to the particular type of roof. Business increases rapidly.

In 1881 Ernesto Riva marries Carolina Malighetti, with whom he has six children: Francesco, Angelo, Serafino, Mauro, Anna and Pierina. In the meantime Ernesto is commissioned to make the first motorboat. Success encourages him to build one of his own. He proposes the first tourist trips on the lake with this boat that he calls Sarnico. In particular the trip to Montisola, the largest lake-island in Europe, includes a visit to the shipyard at lunchtime. Mrs. Riva’s kitchen turns into a restaurant that honours the local gastronomic tradition and livens up holidays in particular."

Another great example of Veuve Cliquot's PR/Blogging design programme. As ever a very well matched partnership that adds to their premium image and gets Veuve talked about.

Veuve Sponsors Polo in NYC

From Luxist:

"On Saturday, renowned French champagne house Veuve Clicquot staged the first polo match in Manhattan in 70 years. The match, between two North American Polo League (NAPL) teams - Ralph Lauren's Black Watch, captained by Polo model Nacho Figueras, and Asprey's Skeeterville, captained by Will Johnston - was played on Governor's Island, the 172-acre former Army base on Manhattan's southern tip. New York is often cited as the birthplace of American polo c.1876, and Army officers played the sport on Governor's Island until just before the onset of World War II in 1941. Black Watch bested Asprey 10 - 6 in the inaugural match of the Veuve Cliquot Manhattan Polo Classic. Veuve Clicquot has long supported polo in Europe, and since last year other parts of the U.S. as well, such as the Greenwich Polo Club in Connecticut."

Veuve Cliquot - Karim Rashid Collaboration

Here is the latest deisgner collaboration between Karim Rashid and Veuve Cliquot. Setting the standard in the drinks world for collabroations that are both practical/functional as well as being visually stunning and PR worthy. Who wouldn't want a pink champagne bucket/chandelier.

As pointed on Where's the Sausage in relation to previous collaborations:

"Secondary packaging. Snore, right? Boring boxes. Catatonic cartons. Well, not if you're champagne brand Veuve Clicquot.

They have turned secondary packaging into an artform and this has played an important role in making the most stylish champagne. More importantly, its also helped them become the world's number 2 premium champagne, with a 23% share of the all-important US market.

On New Year's eve I tried out the box that turns magically into an ice bucket, and it actually works! A remarkable bit of packagaing design, with plastic seals to make it watertight. The Paint Box has four mini bottles in a funky yellow ice bucket that looks like a paint can. And the limited edition version of La Grande Dame by Andre Putman would make the perfect present for someone (very) special."

Here's some quotes from the Media Kit that Nourinda sent me:

"Veuve Clicquot Rosé inspires Karim Rashid:

Globalight is an innovative and unique reinterpretation of a chandelier. For a moment… so romantic… so rosé… so Veuve Clicquot

Created by Karim Rashid, the limited-edition Veuve Clicquot Globalight is an invitation to romanticism. This ultra contemporary chandelier creates a soft pink halo of light and a dream like atmosphere wherever it goes. It transforms an intimate candle lit dinner between partners or friends. It keeps Veuve Clicquot Rosé at the ideal temperature for 2 hours.

Veuve Clicquot Globalight is a state-of-the-art technology and design piece. The highly sophisticated system provides light without warming the lamp and transferring heat to the bottle of champagne. Zumbotel, a world expert in lighting, has conceived and manufactured this unique and complex technology. The pink light is the heart of this unique piece and it creates a romantic ambiance wherever it goes.

The wine has a luminous colour with an attractive pink hue. The wine works its magic - this delectably full champagne can be enjoyed as a true delicacy. A deliciously fruity wine in early bloom, this is a wonderful aperitif to be shared as a twosome or simply with friends. Its superb rosé colour adds a daring, contemporary and romantic touch!

“When Veuve Clicquot asked me to design a new project for their champagne, to continue the sensual integration of the immaterial and the material as I had done with the Loveseat, I immediately drew an elliptical scribble around the VC rose bottle as if to denote the intent – this is what I must do – and thought how could I bring light and champagne together? – and suddenly realized that my scribble was the idea in itself – ‘surround the bottle with illumination’ – embrace the bottle with a dynamic energetic magnetism – encapsulate the bottle with warmth, so I literally made an elliptical object and designed Globalight – like a purse, or a handbag, the ovaloid vignettes the champagne – lights it, glorifies it, and embraces the fabulous pleasurable experience of drinking my favorite champagne."



And here is what Veuve say about Karim Rashid

"A world renowned designer, an iconic creator of design and light pieces, and a source of daring, playful, minimalism and sensual inspiration – Karim Rashid collaborates with the House of Veuve Clicquot Ponsardin for the second time. Following the release of the “Veuve Clicquot Loveseat”, Karim Rashid drew inspiration from Veuve Clicquot Rosé to create “Globalight”, a multi functional design object representing modern romanticism.

An award winning English-Egyptian artist living in New-York, Karim Rashid is a leading figure in the fields of product and interior design, furniture, lighting and art. His work is in the permanent collections of 15 Museums world wide including MoMA in NY."

It's a win-win-win-win for Rashid, Veuve, the trade and consumers. It premiumises Veuve, gains awareness and desire for their trendy rose and gets a lot of talkability. Coolhunting is covering it so chances are it will appear in Sunday Supplements and so forth in the run up to Spring and Summer. Perfect.

From Coolhunting:

"Limited to a run of 500 (only 50 of those will be available for the U.S. market), the Globalight will be available on Eclicquot in May for $4,000."

In addition, tactically Nourinda's emails were very clever. The story was embargoed until Wednesday. But a few bloggers broke this just because bloggers like to break rules. Much better to say not to do something because bloggers are likely to do the opposite. So then she sent an email out lifting the embargo and opened the blogging floodgates. Very clever online PR.

Bloggers were sent 5 key visuals shown in this post as well as a "media kit" featuring a beautfully presented rationale for the design. Good learnings for everyone at Beam about how to do online PR and luxury marketing.

For other Veuve designer collaboration posts click here for the Porsche design work and here for the Karim Rashid loveseat.

And I've just noticed that there is a proper review of the Veueve design theme on NotCot - so take a look.

And you have to have a look at their design workshop microsite which is very slick - and seems very genuine. Reminds of the Audi design studio.

Veuve Cliquot Porsche Design Collaboration

Great idea from Veuve Cliquot and Porsche Design to create the ideal storage unit for Veuve Clicquot champagne. Bound to generate talkability for both Porshce and Veuve.

They have offered people the chance to win one by submitting the three people you'd like to share a bottle of champagne with. Probably a good way of doing a bit of casual research too.



From Cool Hunting:

"Champagne house Veuve Clicquot today launched Vertical Limit by Porsche Design Studio, a stainless steel cellar tower of superb design (at right, click on image for enlarged view). Measuring over six feet tall, it holds 12 magnums of Clicquot's most prized vintages and only 15 were made worldwide. In celebration of this special release Cool Hunting is giving away your choice of two potential prizes. What do you want? A pair of rare vintage Veuve Clicquot champagnes (1988 and a 1985 Rosé) encased in the Pablo Reinoso Cellar Box (below left) OR Veuve Clicquot's limited edition La Grande Dame 1996 vintage with special Emilio Pucci casing (below right). La Grande Dame is Veuve Clicquot's Haute Couture Vintage Champagne.

Each Vertical Limit is fully handmade and each of the 12 vintages are housed in its own compartment with the temperature set at a constant 12 degrees celsius—ideal for tasting and the same climate as the Veuve Clicquot cellars in Reims, France. Of the 15 produced worldwide only two will make it stateside and they will be showcased at the Porsche Design Stores in New York and Los Angeles during the month of November. Each cellar containing the 12 vintages is approximately $70,000."