Monday, 21 August 2006

Million Dollar Building Artvertising

Fresh off the back of the Million Dollar Home Page comes the real world version of the same concept - except on the facade of a buidling.

The Sandberg Institute in Holland is selling sqaures of its facade as advertising space as you can see below:

This is what Quick Online Tips have to say about it.

"The Sandberg Institute in the economic business area of Amsterdam, is running a new advertising project which they call Artvertising. It is similar to the successful million dollar homepage on the internet (which sold $1 per pixel on a single page), just that this time the advertisement are offline and placed in the form of tiles on a building facade.

Each tile is 29×35cm and 19.99 euro per tile for the advertisement to be placed on the building for one month. Images in jpeg, 150 dpi and of the exact size will be accepted.

I see lots of top brands on the top of the facade like Nike, Philips, Google, Mercedes advertising their huge logos on the million dollar building face. The smaller advertisers seem contended with the lower part of the building facade, possibly because a smaller ad will be better seen from the lower level.

The million dollar homepage had inspired a long list of pixel homepage advertising. I am sure this new artvertising concept by Sandberg Institute will inspire a new advertising race to create many more million dollar buildings!"


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