Bud in YouTube first

From UTALK Marketing via Agenda Inc:

Budweiser is to be the first ever brand to appear on the home page of You Tube.

The coup has been secured as part of what is being claimed as potentially the biggest online advertising campaign from an alcohol brand.

In a double whammy, the brand will also be the first to appear on the 'skin' on FHM.COM.

The campaign is to support Budweiser’s for its virtual currency, Bud Bucks. From today, BudBucks.co.uk will go live giving users the chance to bid or buy items on the website, including holidays to the US, premiership football tickets, a Mustang car.
Targeting 18-24 year old, support advertising will take place on mobile networks (Bud Bucks is accessible using WAP) and interactive TV.

Creative has been developed by Rainey Kelly Campbell Roalfe Y&R and Tangozebra.
The decision to concentrate on online marketing was taken on the back of research from the brand.

The decision to concentrate on online marketing was taken on the back of research from the brand.

Budweiser discovered that 18-24 years olds spend in excess of 13 hours a week online. This is predominantly where they get their daily intake of news and sport.