Polaroid - Diageo Case Study

From the Polaroid site:

"From a marketing standpoint, the branded photos create a positive impression for the Diageo high-energy brands. “We’ve even had consumers tell us they’ll take the pictures home and put them up on their refrigerator. What better advertising could you ask for, especially since our brand name is prominently displayed on each picture? Proprietors also love this program, because it allows them to collect pictures of regular consumers, which can then be put up on a wall of fame, further enhancing consumer loyalty. I am a firm believer in the Polaroid branded film. It’s a fabulous consumer giveaway, and it definitely reinforces the strategy behind all our high-energy brands. It’s a promotional program that really delivers!” states Cassetta."

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